Tuesday, September 18, 2012


by Steve McClellan
San Francisco-based Flipboard, the social magazine app, has struck a deal with two of Japan's largest ad agencies, Dentsu and ADK, to help it market the service in Japan, the companies said Friday. Flipboard launched in Japan in May and has been working with the agencies since then, but now has entered into a formal partnership with the two shops. Read the whole story »
by Gavin O'Malley
With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, San Francisco-based Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys. Read the whole story »
by Mark Walsh
Razorfish mobile lead Paul Gelb has left the agency to become head of strategy for San Francisco-based MoPub, a startup that helps publishers and developers monetize their smartphone apps. In his new role, Gelb is charged with leading the startup's efforts to strengthen its presence among ad agencies and brand advertisers in connection with in-app advertising. Read the whole story »
by Joe Mandese
U.K.-based digital media shop Essence Digital is expanding its footprint in the U.S. marketplace, announcing a deal this morning to acquire San Francisco-based Black Bag Advertising, which will give it a major presence in the critical Bay Area community. Read the whole story »
AROUND THE NET
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Rick Chavez, GM of the Online Services Division at Microsoft, tells us that Microsoft Advertising plans to open a design-led collaborative studio in San Francisco called Solution Studio 415 that looks to pair brands and advertisers with Microsoft researchers and technology. Solution Studio 415, a 18,000-square-foot space, could become the first of Microsoft Advertising's centers worldwide. Read the whole story »