Thursday, September 6, 2012

by David Goetzl
San Francisco-based WideOrbit, which offers traffic management services for media businesses, has acquired OneDomain, which specializes in systems for media planning and research. WideOrbit and OneDomain both serve TV and radio stations and about 50% of OneDomain clients use WideOrbit's WO Traffic platform. WideOrbit will look to integrate OneDomain's capabilities that help analyze ratings and plan buying strategies into its technology. Read the whole story »
by Karl Greenberg
Audi is launching new advertising as part of its media commitment to the NFL. The campaign backs the 2013 Audi S variants and will be created by San Francisco-based Venables Bell & Partners. Read the whole story »
by Tyler Loechner
While interest graphs are new for big companies like Twitter, whose announcement was reported in OnlineMediaDaily on August 30, San Francisco-based 140 Proof has already been providing interest graphs for two years. Coincidentally, on the morning of Twitter's announcement, 140 Proof released an industry report - called "Inside The Interest Graph" - which gives an inside look at interest graphs and explains why they are becoming so important within the industry. Read the whole story »
by Laurie Sullivan
Bay Area-based plans to step up branding efforts for the newly acquired to squash any myths about it being a content farm. "We're going to get tactical for the next couple of quarters," said Doug Leeds, CEO, as the company informs consumers that will strengthen its core publishing model. Most hired writers for the site cull content from professional experiences and knowledge. Read the whole story »
The author of The Thick of It has written a pilot episode about the world of social media for an American television company that focuses on the new centre of power: Silicon Valley. Read the whole story »

The National Association of Women Business Owners SF Bay Area, which has been around for 21 years, is still helping businesswomen in the area succeed. Read the whole story »

As Facebook’s stock price continues to crater, The New York Times’ Andrew Ross Sorkin lays into David Ebersman, the social network’s chief financial officer. Could one man be to blame for the company losing more than $50 billion in market value in three months? Yes, says Sorkin, “It is David Ebersman’s fault.” Among his many sins, “Ebersman appears to have badly misjudged the demand for Facebook’s I.P.O.,” Sorkin admonishes. Read the whole story »