by David Goetzl
San Francisco-based WideOrbit, which offers traffic management services for media businesses, has acquired OneDomain, which specializes in systems for media planning and research. WideOrbit and
OneDomain both serve TV and radio stations and about 50% of OneDomain clients use WideOrbit's WO Traffic platform. WideOrbit will look to integrate OneDomain's capabilities that help analyze ratings
and plan buying strategies into its technology.
by Karl Greenberg
Audi is launching new advertising as part of its media commitment to the NFL. The campaign backs the 2013 Audi S variants and will be created by San Francisco-based Venables Bell & Partners.
by Tyler Loechner
While interest graphs are new for big companies like Twitter, whose announcement was reported in OnlineMediaDaily on August 30, San Francisco-based 140 Proof has already been providing interest graphs
for two years. Coincidentally, on the morning of Twitter's announcement, 140 Proof released an industry report - called "Inside The Interest Graph" - which gives an inside look at interest graphs
and explains why they are becoming so important within the industry.
by Laurie Sullivan
Bay Area-based Ask.com plans to step up branding efforts for the newly acquired About.com to squash any myths about it being a content farm. "We're going to get tactical for the next couple of
quarters," said Doug Leeds, Ask.com CEO, as the company informs consumers that About.com will strengthen its core publishing model. Most hired writers for the site cull content from professional
experiences and knowledge.