Thursday, June 21, 2012

by Steve McClellan
WPP has agreed to acquire AKQA, considered a pioneer in the digital agency space and one of the last big independent digital agencies. The holding company also announced a new Silicon Valley-based firm, WPP Ventures, which will explore new digital investment opportunities. Read the whole story »
by Laurie Sullivan
Marketers have continually questioned Twitter's ability to produce a viable search engine. They may soon get their answer. John Wang, former search engineer at LinkedIn, joined the real-time social marketing site to work on the "next-generation Twitter search infrastructure" as a software engineer working on open-source projects. Read the whole story »
by Tyler Loechner
Viewstream, a San Francisco-based digital agency, took home two awards at the 33rd Annual Telly Awards. The awards were given for Viewstream's work on two different "minidocumentary-style videos" for its clients. Read the whole story »
by Tyler Loechner
Kenshoo, a digital marketing software company with North American headquarters in San Francisco, Tuesday launched the Kenshoo Socialites program. Read the whole story »
by Tyler Loechner
San Mateo-based Thursday announced its Campaign Optimizer for video, a "first-of-its-kind technology" that predicts the results of a campaign before running a single impression. The Campaign Optimizer will utilize historical data to analyze the impressions and predict results, which says will be accurate. Read the whole story »
by Tyler Loechner
Roaring Pajamas, a San Carlos-based digital marketing agency, is providing new SEO audits for its clients. Google's recent algorithm updates - "Panda" and "Penguin" - caused search performance to decrease for many companies, making audits desireable. Read the whole story »
Ford Motor Co. and Coca-Cola Co will both expand their advertising campaigns on Facebook. The support from Ford and Coke comes at a good time for Facebook. Ever since General Motors stopped advertising on the website, Facebook has had to answer critisim over the effectivness of its ads. Read the whole story »