Friday, July 6, 2012

by Tyler Loechner
Tapjoy, a San Francisco-based mobile advertising platform, yesterday announced a partnership with Popcornflix. Tapjoy will develop and market an app called Popcornflix GOLD, a "movie-streaming mobile application," which will also give virtual rewards to users. "The joint venture will allow Popcornflix users to earn virtual rewards by engaging in interactive advertising," said Pete Dille, Tapjoy's CMO. Read the whole story »
by Tyler Loechner
Rachel Buckley has joined exhibit design company MG Design as sales and marketing coordinator. Buckley will be working from MG's San Francisco office after previously living in southern California. Read the whole story »
by Ibet Inyang
TubeMogul, a Bay Area-based real-time media buying platform and digital advertising agency, announced Friday that it would partner with Innovid, an interactive video technology provider. The two companies hope to expand branding possibilities and standardize industry metrics. Read the whole story »
by Wendy Davis
Yahoo and Google have been hit with separate lawsuits for allegedly violating a California privacy law by scanning emails in order to determine which ads to serve to recipients. Read the whole story »
by Tyler Loechner
LiveRail, a San Francisco-based video ad platform for publishers, this week unveiled "Checkpoint," a tool that allows publishers to block unwanted ads from a real-time bidding environment before they are displayed to the public. Read the whole story »