Wednesday, July 25, 2012

by Laurie Sullivan
Digital marketing software company Kenshoo will launch new functions as part of the Kenshoo Enterprise 4.7 platform. The features integrate organic and paid-search reporting and rules-based and bidding policies for China's search engine Baidu. Read the whole story »
by Wendy Davis
California Attorney General Kamala Harris has created a new unit to target companies that violate the state's data privacy laws. The six-person Privacy Enforcement and Protection Unit will enforce a variety of privacy-related laws, including regulations about data collection, financial records and identity theft. Read the whole story »
by Mark Walsh
San Francisco-based startup Moasis Global provides technology for delivering advertising or content in real-time to predefined locations or "grids" as small as two city blocks or as large as a region or country. "Our goal is to create the intersection where data and delivery meet. So it gives the marketer, regardless of size, the ability to discover their consumer and react, and deliver on a product right away," said Moasis co-founder and CEO Ryan Golden. Read the whole story »
by Tyler Loechner
San Francisco-based Marin Software on Tuesday announced that Gordon Crovitz has joined the company's Board of Directors. Crovitz brings over 30 years of digital media experience to the digital ad management platform provider. Read the whole story »
by Fern Siegel
Tim Cunningham has joined Lippincott, a brand strategy and design firm, as senior partner and head of its San Francisco office. "Tim's experience defining powerful strategies for brands across industries will be a critical asset as we expand our presence on the west coast," stated Rick Wise, chief executive officer at Lippincott. Read the whole story »
by Tyler Loechner
On Monday, MoSync announced collaboration with InMobi to allow HTML5/JavaScript developers to use in-app advertisements on mobile devices. The collaboration will allow InMobi banner ads to be easily displayed using MoSync's developer tools. InMobi's US headquarters are in San Francisco. Read the whole story »