Audio ads or sponsored content will become the next piece of creative advertising that search engine marketers will purchase and optimize in an effort to get noticed on devices without screens.

CTOs topped the list of the highest-paid digital marketing professionals in 2016, between $140,000 and $241,000 -- even higher than CMOs at between $140,000 and $238,000 or VPs of ecommerce that top out between $138,000 and $226,000, according to a report released Thursday.

Google Analytics helped Yoobi marketers discover the shift in the back-to-school season buying trend. Yoobi attributes the uptick to brand awareness, resulting in 40% more searches for Yoobi products on google.com.

This generation may spend most of their money on Amazon, but they turn to YouTube for guidance on making better purchase decisions, according to research.

Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile users interact with ads and apps without the need to leave the application they are in. The new ad unit allows users to try Windows 10 titles without downloading anything.

WebMD has enabled its platform on Amazon Echo through voice search on virtual assistant Alexa. Answers provided are physician-reviewed and delivered in what the publisher calls "plain, accessible language."

Companies will want to run "cloudlets" that interact with major cloud systems, keeping some data on their end, said Vint Cerf, speaking at Google's Cloud Next conference Wednesday.

Similar to Facebook Memories, images that the site strings together to tell a story, marketers can leverage the analytics to determine the types of Moments that are performing well and guide their creative campaigns.

Chinese search engines Baidu and Sogou, as well as Yahoo Japan, are adopting Accelerated Mobile Pages (AMP) and the mobile framework will roll out to a billion more people across Asia.

A potential shakeup in search marketing and advertising comes after years of stagnation in the search industry and Google's dominant position. While it may take years for consumers to think of Pinterest as a search engine, that hasn't stopped the social site from trying through visual search and shopping ads.