- Upfront: 2010 Scatter Predictions Soar
MediaDailyNews, Wayne Friedman - Friday, April 30, 2010
TV estimates of big volume gains this coming upfront period have talk ...
- CBS Outdoor 'Eyes' New TAB Metric
MediaDailyNews, Erik Sass - Friday, April 30, 2010
CBS Outdoor is the first major outdoor advertising company to integrate t ...
- Apple Charges Premium For Mobile Ads
Around the Net In Media, Fern Siegel - Thursday, April 29, 2010
Apple Inc. aims to charge close to $1 million for ads ...
- TV Station Revs To Climbing
MediaDailyNews, Wayne Friedman - Thursday, April 29, 2010
The latest estimates are that TV stations' sudden advertising growth will ri ...
- Strong Scatter Bumps Up Upfront Take
MediaDailyNews, David Goetzl - Thursday, April 29, 2010
Credit Suisse pegs upfront rises at 21%, yielding a slightly higher ha ...
- Viacom Reports 3% Ad Growth Across Cable Nets
MediaDailyNews, Wayne Friedman - Thursday, April 29, 2010
Television advertising is definitely back at Viacom. On Thursday, Viacom said advertisi ...
- Comcast: Local Ad Sales For TV, Digital Spike
MediaDailyNews, Wayne Friedman - Thursday, April 29, 2010
TV stations aren't the only ones seeing big rises in local advertisi ...
- Electus Juggles 30 Projects, Diller Touts Its Appeal
MediaDailyNews, David Goetzl - Wednesday, April 28, 2010
Ben Silverman's Electus, which marries advertisers and programmers, has some 30 projec ...
- Upfront: Media Buyers Predict Upswing in TV, Digital Ad Spend
MediaDailyNews, Mark Walsh - Tuesday, April 27, 2010
Media buyers and television sales executives Tuesday sounded an upbeat note abo ...
- 'WSJ' Offers Super Cheap Ads To Slam 'NYT'
Around the Net In Media, Fern Siegel - Monday, April 26, 2010
The Wall Street Journal is betting New Yorkers want an alternative ...
- Havas Launches Barter Media Unit, Part Of Madison Avenue Trend
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
Havas Media North America, the parent of MPG and Havas Digital, h ...
- Retrans, Ad Fees Transforming TV Sector
On Media, Diane Mermigas - Friday, April 23, 2010
What's a TV viewer worth these days of intense media fragmentation? Mo ...
- 'WSJ' Local Kicks 'NYT' When Down
Around the Net In Media, Fern Siegel - Sunday, April 25, 2010
Why, then, is Murdoch committing $30 million to launch The Wall Stre ...
- NAA Bonanza: Newspaper Web Sites Draw 74 Million
MediaDailyNews, Erik Sass - Friday, April 23, 2010
Newspaper Web sites drew a record-breaking average 74.4 million unique visitors p ...
- P&G Makes $100 Mil. Ad Pact With Oprah Net
Around the Net In Media, Fern Siegel - Thursday, April 22, 2010
Procter & Gamble Co. signed an advertising pact valued at more th ...
- Supreme Indifference: No Wall Street Political Ad Blitz
MediaDailyNews, David Goetzl - Thursday, April 22, 2010
Station groups have been touting a possible flood of political dollars th ...
- Online Ads Surpass TV Ads In Recall, Likability
MediaDailyNews, Wayne Friedman - Thursday, April 22, 2010
New online advertising research has again shown what other studies have suggeste ...
- Nielsen, Facebook Study Social Media Ads
Around the Net In Media, Fern Siegel - Wednesday, April 21, 2010
Ads containing social media context show an increase in campaign effectiveness, accordi ...
- NBC Olympics: Mobile Offers Ad Synchronicity, Can Align With TV
MediaDailyNews, David Goetzl - Tuesday, April 20, 2010
NBC conducted research on its multiplatform coverage of the Vancouver Olympics a ...
- Monthly Mags Grow 3.2% in May
MediaDailyNews, Erik Sass - Monday, April 19, 2010
Spring is bringing more signs of hope for the magazine business, wi ...
- Email Marketing On Rise, Strength In Customer Retention
MediaDailyNews, David Goetzl - Monday, April 19, 2010
Investment banker Bruce Biegel warned marketers that wringing savings from service provide ...
- Internet Cos. New Normal May Be Misleading
On Media, Diane Mermigas - Friday, April 16, 2010
Google is a bellwether for an increasingly holistic ad market, in whi ...
- Gannett: TV Ad Sales Trend Up, Newspapers Still Suffer
MediaDailyNews, Wayne Friedman - Friday, April 16, 2010
Boosted by strong Olympic advertising sales, Gannett Co.'s television operations took ...
- McAfee And Adgregate Unveil Malvertising Secure Ad Unit
Online Media Daily, Laurie Sullivan - Monday, April 19, 2010
Adgregate Markets and McAfee plan to announce Monday a partnership to secu ...
- 2010: Local Mobile Ads Expected To Double
Around the Net In Media, Fern Siegel - Thursday, April 15, 2010
Business spending on mobile-marketing will more than triple this year as t ...
- ABC TV Enjoys App Success
Around the Net In Media, Fern Siegel - Thursday, April 15, 2010
To date, ABC is the only television network to offer an applicati ...
- Twitter To Offer Ads
Around the Net In Media, Fern Siegel - Tuesday, April 13, 2010
Twitter is ready to monetize. The advertising program, called Promoted Tweets, wi ...
- Movie Metrics: Cinema Ads Click With Viewers
MediaDailyNews, Erik Sass - Tuesday, April 13, 2010
A new report from the Cinema Advertising Council details consumers' emotional attachme ...
- Interactivation Buys Health DO Nets from NBCU
MediaDailyNews, Erik Sass - Tuesday, April 13, 2010
NBC Universal has sold two of its health-focused digital out-of-home video network ...
- Network Asking Big Bucks For Series Finales
Around the Net In Media, Fern Siegel - Monday, April 12, 2010
Can standard network fare really reach as many viewers as a broadca ...