- Viamedia Sells Cable Inventory On Google TV Ads
MediaDailyNews, David Goetzl - Monday, January 31, 2011
Viamedia, a rep firm that sells on behalf of a collection ...
- Fears Of NFL Lockout Increase
MediaDailyNews, - Monday, January 31, 2011
The NFL collective bargaining agreement is set to expire on March ...
- Audi Super Bowl Ad Puts Redefined Luxury In Driver's Seat
MediaDailyNews, David Goetzl - Friday, January 28, 2011
Audi will join the traffic jam of car ads in the Sup ...
- Turbo Tax Owns NBC Sunday For 'All-Star' Push
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
With the big tax return selling season here, Turbo Tax decided ...
- ignitAd Launches Bid Optimization Platform
Online Media Daily, Laurie Sullivan - Friday, January 28, 2011
ignitAd has begun to roll out an ad yield optimizer that provid ...
- Easy Radio Buying: Arbitron Integrates XML, TAPSCAN
MediaDailyNews, Erik Sass - Friday, January 28, 2011
Radio ratings firm Arbitron will integrate Proposal XML -- a widely us ...
- Barr, Lewis Star In Snickers' Super Bowl Spot
MediaDailyNews, - Thursday, January 27, 2011
This year, Richard Lewis and Roseanne Barr will carry the Snickers messa ...
- Repping Verizon Ups TWC Ad Sales
MediaDailyNews, David Goetzl - Thursday, January 27, 2011
A deal where Time Warner Cable serves as a sales rep f ...
- Movie Advertisers OK With MTV's 'Skins'
MediaDailyNews, Wayne Friedman - Tuesday, January 25, 2011
Scared away from possible content issues over MTV's new hit show "Skin ...
- Google TV Ads Exec Wants Consumer Feedback, Granular Metrics
MediaDailyNews, David Goetzl - Tuesday, January 25, 2011
Google TV Ads executive Mark Piesanen said he would welcome a Facebook-sty ...
- Meredith Registers Rev Growth Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, January 25, 2011
Local television continues to be strong for TV station operators: Meredith Cor ...
- Olbermann's Exit May Cost MSNBC Ad Revs
MediaDailyNews, Wayne Friedman - Monday, January 24, 2011
MSNBC might feel a little pinch from advertisers now that Keith Olbermann ...
- iAd Not Much Of An Ad Fad
MediaDailyNews, Erik Sass - Monday, January 24, 2011
The Apple iPad and iPhone may have captivated consumers and the te ...
- Adap.tv Strikes Flingo Deal To Better Monetize TV
MediaDailyNews, Wayne Friedman - Monday, January 24, 2011
Looking to capitalize on the big potential advertising marketplace of new Internet-connect ...
- Arbitron, Marketron Enhance Web Sales For Radio Ads
MediaDailyNews, Erik Sass - Thursday, January 20, 2011
Arbitron and Marketron are integrating two of their main products -- Arbitron ...
- Bonnier Teaming With CP+B On Tablet Ads
Online Media Daily, Mark Walsh - Wednesday, January 19, 2011
Bonnier made a splash last April when it unveiled an iPad editi ...
- Recession-Proof: Super Bowl Ads Top $200M
MediaDailyNews, Wayne Friedman - Tuesday, January 18, 2011
This year's Super Bowl is expected to exceed $200 million in advertisi ...
- Paper Cuts: Magazine Ad Recovery Uneven
MediaDailyNews, Erik Sass - Monday, January 17, 2011
Last year, the consumer magazine business enjoyed a recovery that was tentati ...
- iPad Owners Prefer Ad-Supported Content To Paid
MediaDailyNews, Erik Sass - Monday, January 17, 2011
A large majority of iPad owners would prefer free, ad-supported media ...
- Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark
Online Media Daily, Joe Mandese - Tuesday, January 18, 2011
Online media buyers expect their budgets to expand 11% during 2011, accordi ...
- Digital Reach: Cox Media Acquires Internet Broadcasting Sales Group
MediaDailyNews, Wayne Friedman - Thursday, January 13, 2011
Cox Media Group, the big TV station sales rep, is further expandi ...
- GM, NBCU Drive Olympic Partnership
MediaDailyNews, Wayne Friedman - Tuesday, January 11, 2011
NBC has struck a big Olympic sponsorship deal for the 2012 Lond ...
- Ad Rx: ABC Reps Health Station Network
MediaDailyNews, David Goetzl - Tuesday, January 11, 2011
Lifeclinic, which operates blood pressure monitors in pharmacies, has tapped an A ...
- TargetSpot Ups VC Funds To Improve Ad Technology
MediaDailyNews, Erik Sass - Tuesday, January 11, 2011
More news on the media venture capital front this week from TargetSpo ...
- Green Spots: CBS' Brands EcoAds
MediaDailyNews, Wayne Friedman - Monday, January 10, 2011
An "EcoAd" visual "digital" leaf will be put on TV commercials f ...
- Intuit Going Small With Mobile Payments
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 10, 2011
Financial services provider Intuit is making a mobile payments play this we ...
- CBS Sees Green In Eco-Marketing
TVBlog, David Goetzl - Monday, January 10, 2011
Several years ago, marketers were running so much "green advertising" that Discove ...
- Yahoo TV Lures Viewers, Aids Advertisers
MediaDailyNews, Wayne Friedman - Thursday, January 6, 2011
Yahoo is trying to lure viewers from cable connections -- striking dea ...
- New Tech Fuels Ad Buys
Around the Net In Media, Fern Siegel - Wednesday, January 5, 2011
2011 looks to be another good year for most media, although may ...
- RSG Expands Ad Sales Services
Around the Net In Media, Fern Siegel - Tuesday, January 4, 2011
As television companies struggle with the complexity of tracking content and ...