- Kraft, Kellogg Boost Ad Spending
Around the Net In Media, William Spain - Thursday, January 31, 2008
Although many marketers look to chop ad budgets during tough economic time ...
- Out to Launch
Out to Launch, Amy Corr - Thursday, January 31, 2008
We're over the hump. And no teaser ads today. It's all ...
- Gasp! Vuitton Takes To Mass Media
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 30, 2008
On Feb 15, Louis Vuitton will launch a travel-themed 90-second spot ...
- Advertising Watchdogs Expose False 'Green' Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 30, 2008
From the U.S. to Norway to Belgium, watchdog groups are trying ...
- Domino's Pizza To Sponsor "ESPN Shorts"
Around the Net In Media, William Spain - Wednesday, January 30, 2008
ESPN is set to roll a new campaign sponsored by Domino's Piz ...
- New Ads Push "Green" Canadian Fur
Around the Net In Media, William Spain - Wednesday, January 30, 2008
While the Fur Council of Canada has been touting the environmental benefi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 30, 2008
It's finally Wednesday, so why does it feel like Friday? Super Bo ...
- Wendy's Dumps "Red Wig" Ad Approach
Around the Net In Media, William Spain - Tuesday, January 29, 2008
After just eight months, Wendy's has dumped its latest ad campaign und ...
- ABC Daytime In Heart-Healthy Ad Deal
Around the Net In Media, William Spain - Tuesday, January 29, 2008
Folks who watch "The View" or any of ABC's three soap oper ...
- Out to Launch
Out to Launch, Amy Corr - Tuesday, January 29, 2008
It's still not Wednesday, but you're closer to getting over the hum ...
- Realtors' Ads Defy Reality Of Housing Meltdown
Around the Net In Brand Marketing, Thom Forbes - Monday, January 28, 2008
As the housing market continues to deteriorate with nearly 750,000 Americans ...
- The (RED) model
Notes from the Digital Frontier, Amanda - Friday, January 25, 2008
Anyone who has read my blog in the past knows I ha ...
- Out to Launch
Out to Launch, Amy Corr - Monday, January 28, 2008
Breaking news: It's not Wednesday, You are not over the hump ye ...
- Super Bowl Ad Addresses Teen Drug Abuse
Around the Net In Brand Marketing, Thom Forbes - Friday, January 25, 2008
A new spot from the White House drug office that will deb ...
- Dell Plugs Anti-AIDS Programs In Super Bowl Spot
Around the Net In Media, Ross Fadner - Friday, January 25, 2008
Dell will air its first Super Bowl commercial this year, and t ...
- Rossellini To Anchor "Made in Italy" Campaign
Around the Net In Media, William Spain - Friday, January 25, 2008
The Italian Trade Commission (ICE) is getting ready to roll a n ...
- White House Launches Parent/Teen Drug Ads
MediaDailyNews, - Friday, January 25, 2008
The White House Office of National Drug Control Policy (ONDCP) is launchi ...
- Chipotle Taps DeVito/Verdi For New Campaign
Around the Net In Media, William Spain - Thursday, January 24, 2008
...
- Ledger Death Postpones Bush Anti-Drug Ad Event
Around the Net In Media, David Spark - Thursday, January 24, 2008
Heath Ledger's death has prompted the White House to postpone an eve ...
- Chicago Cubs Go Global In New Ad Effort
Around the Net In Media, William Spain - Thursday, January 24, 2008
A new ad approach by the Chicago Cubs is designed to showca ...
- $20 Million Campaign On Tap For Belvedere Vodka
Around the Net In Media, William Spain - Thursday, January 24, 2008
Belvedere Vodka is rolling out a new ad campaign featuring the wo ...
- Verizon Taps NFL Star To Promote Local TV
MediaDailyNews, David Goetzl - Thursday, January 24, 2008
Verizon has turned to an NFL star to promote its FiOS ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 23, 2008
Mac and PC invade online territory. Totino's crashes the Winter X-Games. Kod ...
- Pepsi's Monster Gives Away Goodies In Manhattan
Around the Net In Brand Marketing, Thom Forbes - Monday, January 21, 2008
The "Gift Monster"--a 60-foot high inflatable character bearing Pepsi Stuff points a ...
- DuPont Misses Target With Online Game
Creative Media Blog, Amy Corr - Monday, January 21, 2008
DuPont launched its latest pest control product, Advion ant gel, at October ...
- OfficeMax Out Elfs Itself: A Case Study In Viral Marketing
Online Media Daily, Tanya Gazdik - Monday, January 21, 2008
The final stats are in for the OfficeMax holiday campaign, ElfYourself.com. Aft ...
- The Dish On Superbowl Ads
Online Spin, Seana Mulcahy - Monday, January 21, 2008
It's that time of year again -- everyone is talking about footbal ...
- AMA Tripling 2008 Political Ad Effort
Around the Net In Media, William Spain - Friday, January 18, 2008
The American Medical Association is tripling spending on its campaign for t ...
- Jarvik On Congressional Hot Seat Over Lipitor Ads
Around the Net In Media, William Spain - Thursday, January 17, 2008
Artificial heart inventor Robert Jarvik is now the center of a congression ...
- Amid Housing Woes, Realtors Launch New Ad Effort
Around the Net In Media, William Spain - Wednesday, January 16, 2008
As the housing slump worsens, the National Association of Realtors has roll ...