- Bosch Is All Lit Up With New Campaign
Marketing Daily, Karl Greenberg - Friday, April 30, 2010
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsport ...
- HSN, Blige Team To Promote Her 'Life'
MediaDailyNews, - Friday, April 30, 2010
Interactive multichannel retailer HSN has teamed with singer Mary J. Blige a ...
- Holiday Inn Launching Global $100 Million 'Stay You' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
It seems like forever ago since Holiday Inn announced a general spruce- ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- Captain Morgan Lime Bite Hits TV
MediaDailyNews, - Thursday, April 29, 2010
Diageo's Captain Morgan brand has launched a television and digital campaign f ...
- Audi Campaign Centers On 'Iron Man 2'
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
Besides running a month-long late night TV and national cable campaign a ...
- FTC Uses Game Site To 'Ad-ucate' Kids
Marketing Daily, Fern Siegel - Thursday, April 29, 2010
To help kids understand advertising, the Federal Trade Commission is launching ...
- FTC Uses Game Site To 'Ad-ucate' Kids
MediaDailyNews, Fern Siegel - Wednesday, April 28, 2010
To help kids understand advertising, the Federal Trade Commission is launching ...
- Playing The Click-Through Dummy
Mobile Insider, Steve Smith - Thursday, April 29, 2010
Too much repurposed creative is being squeezed onto mobile Web pages, wi ...
- Magnum Condoms Running Lyric Contest In First Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Church & Dwight's Magnum line of large condoms, which has never be ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 28, 2010
Cheese. Salt. Beer. How to play spin the bottle in 2010. Let ...
- Sony Kicks Off Campaign Featuring Star Products And Celebs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks o ...
- Ostriches Protect Mystery Of Stride Gum Flavor In App Ads
Creative Media Blog, Amy Corr - Monday, April 26, 2010
The Stride gum ostriches will find you, whether you're online or offlin ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 21, 2010
Long faces. Symmetrical faces. Water conservation. Let's launch! ...
- Nielsen, Facebook: Even Lightweight Endorsements Have Big Effects
Online Media Daily, Joe Mandese - Monday, April 19, 2010
Nielsen Co. and Facebook have released the first in a planned seri ...
- HPNOTIQ Pioneers Use Of Evite Widget
Creative Media Blog, Amy Corr - Monday, April 19, 2010
HPNOTIQ, the blue liqueur made of vodka, natural tropical fruit juices a ...
- Schwinn Pops Kickstand On $5 Million Campaign
Marketing Daily, Karl Greenberg - Thursday, April 15, 2010
Andy Coccari, CMO of Dorel's Cycling Sports Group division, tells Marketing Daily ...
- Ace Hardware Opens Door To 'La Ferreteria'
Marketing Daily, Aaron Baar - Thursday, April 15, 2010
The national campaign, which will run through the spring on Telemundo a ...
- Kim-Clark Depends On Male/Female Difference
Marketing Daily, Karl Greenberg - Thursday, April 15, 2010
"From a campaign perspective the thing we want to have come throu ...
- NBA Launches Major Playoffs Push
MediaDailyNews, - Thursday, April 15, 2010
In support of the NBA playoffs, which tip off on April 1 ...
- Kraft Singles, Disney Wind Up 'Best Town' Contest
Marketing Daily, Karlene Lukovitz - Wednesday, April 14, 2010
The contest is the first in a series of initiatives for 20 ...
- 'Keeping Up' With Kimberly-Clark's Kotex
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
The effort involving the Kardashians, developed with Web publisher BuzzMedia, includes ...
- Philly Utility Takes Soft Approach To Energy Use
Marketing Daily, Aaron Baar - Wednesday, April 14, 2010
In a series of new television commercials, energy-hogging "ogres" -- old appliance ...
- National Walmart Cell Campaign Touts '$850 in Savings a Year'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
Cell phone users who switch to Walmart's Straight Talk brand "can a ...
- Tecate's Latest Personalizes 'Character' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
The more personalized creative approach represents a "natural evolution" of the "c ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 14, 2010
Do you suffer from "Mapathy?" Are you offline friends with your onli ...
- Gatorade's Target Broadening As New Products Roll Out
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
Gatorade is hoping to reverse its precipitous 15.5% volume decline last ye ...
- Toyota Reaches Back To Pitch Avalon Sedan
Marketing Daily, Karl Greenberg - Monday, April 12, 2010
The effort uses fonts, voices, styles and sets reminiscent of the ti ...
- Ford Drives Fiesta To BET Awards
Marketing Daily, Karl Greenberg - Monday, April 12, 2010
The efforts include new advertising for the car starring someone to ...