- Bacardi USA Uses Big Boats To Pull Little Boats
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 31, 2010
Bacardi USA is using Bacardi Rum, Grey Goose and Dewar's White Lab ...
- Knicks Extend All-Star Campaign
MediaDailyNews, - Wednesday, December 29, 2010
The NBA's New York Knickerbockers are extending a program they recently launch ...
- Target Does Realistic Parenting Push
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 29, 2010
Target is nixing idealistic images of moms, and replacing them with wh ...
- Special K Inspires With 'Gain By Losing' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, December 28, 2010
The Special K Challenge's fundamentals are the same, but the campaign encourag ...
- Special K Campaign 'Gains' Confidence, Loses Weight
MediaDailyNews, Karlene Lukovitz - Tuesday, December 28, 2010
This new year, Special K is putting its familiar, two-week weight lo ...
- Carnival Cruise Asks, 'Hey America, Didja Ever?'
Marketing Daily, Tanya Gazdik - Monday, December 27, 2010
The Miami-based cruise line will help people share, fulfill and celebrate first-ti ...
- Hyundai Promotes Sonata's Technology, Value
Marketing Daily, Karl Greenberg - Monday, December 27, 2010
Among the ads is the first for its first hybrid vehicle, t ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 22, 2010
It's the most wonderful time of the year. Let's launch! ...
- Justin Timberlake's Fashion Collection Hits Target
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 21, 2010
William Rast, the men's and women's fashion collection by Justin Timberlake, h ...
- Fishburne New Voice For Cadillac Ads
MediaDailyNews, - Monday, December 20, 2010
The TV advertising is a component of Cadillac's new "Red-Blooded Luxury" campaig ...
- Starcom, DirecTV Hyper-Target Addressable Ads
MediaDailyNews, David Goetzl - Monday, December 20, 2010
Starcom MediaVest Group has signed a deal looking to run national campaig ...
- The Future Of Retail Is Invisible
Creative Media Blog, Amy Corr - Monday, December 20, 2010
ow does one shop at an invisible store? Step one is findi ...
- 'Yogi,' National Wildlife Federation Team To Promote Outdoors
MediaDailyNews, - Wednesday, December 15, 2010
The National Wildlife Federation has teamed up with the Warner Bros. Pictu ...
- M&A Related To Ad Industry Should Rise In 2011
Online Media Daily, Laurie Sullivan - Wednesday, December 15, 2010
Ad industry and media companies should brace for a wild ride ne ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 15, 2010
Holiday gifts that save lives. Kia Optima: the car your child drea ...
- NAB Launches Campaign To Protect Broadcast TV
MediaDailyNews, David Goetzl - Monday, December 13, 2010
With the FCC considering new regulations, the broadcast industry's trade group ...
- Can TV Ads Really Sell Anything? Ask Broccoli.
Creative Media Blog, Amy Corr - Monday, December 13, 2010
A Canadian TV campaign from January touted the miracle health benefits brocco ...
- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 8, 2010
Holiday scratch-offs. What's inside Santa's beard? You'll be surprised. Let's launch! ...
- Electrolux Vacuums Up Debris From The Sea For Green Appliances
Creative Media Blog, Amy Corr - Monday, December 6, 2010
Vacuum cleaners aren't the most "green" household appliances. They're made of plast ...
- Michigan Renews Funding For 'Pure Michigan'
Marketing Daily, - Friday, December 3, 2010
The campaign, which was created by McCann Midwest, was named "Best ...
- Sony Promotes 'Hornet' With Mobile 3D Cards
Marketing Daily, - Thursday, December 2, 2010
The "Green Hornet On-The-Go" campaign uses mobile marker technology from WiMO Realit ...
- Oprah Markets Aspiration To Debut OWN
MediaDailyNews, Wayne Friedman - Friday, December 3, 2010
Getting a glimpse into what Oprah Winfrey has in mind for h ...
- PediaCare Aims To Grab Share In Kids' Market
Marketing Daily, Karl Greenberg - Wednesday, December 1, 2010
The campaign for PediaCare, which was developed by Portland, Maine-based Via Grou ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 1, 2010
Chic bus shelters. Oversized props at train stations. The joys of commutin ...
- Social Media Study: Tour De Force
OMMA Magazine, Joan Voight - Wednesday, December 29, 2010
Mayer Hawthorne might seem like a sweet-faced young crooner weaned on t ...