- Breville Makes Coffee Personal
Marketing Daily, Aaron Baar - Friday, November 30, 2012
The personal pod coffeemakers are nice, but when it comes to personalizatio ...
- What Anthony's Pizza Learned From TV Campaign
Marketing Daily, Karlene Lukovitz - Friday, November 30, 2012
The campaign produced a sales uptick at the Denver-based restaurants, according ...
- Cool Whip Frosting Breaks New Ground
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2012
In this case, product development research revealed that consumers were dissatisfied wi ...
- Golf Channel Pushes 'Different' Agenda
MediaDailyNews, Wayne Friedman - Thursday, November 29, 2012
Speaking strongly to its core -- sometimes eccentric -- viewers, the Go ...
- Absolut, Thrillist Launch 'Bloody' Campaign
Online Media Daily, Gavin O'Malley - Thursday, November 29, 2012
Equal parts gatekeeper and insider, bartenders hold a special position among nightli ...
- Federal Judge: Tobacco Firms Must Admit Lies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 29, 2012
Major tobacco companies have been ordered by a federal judge to adm ...
- Canadian Club Intros 'Join the Club' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, November 28, 2012
In the videos, the "chairman" compares his first CC whisky drink ...
- A Rose From Concrete For Ford Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Ford has launched a campaign for the new Fusion sedan that brin ...
- Samsung UK Takes Over Digital Gateway
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 27, 2012
Samsung UK is taking over JC Decaux's new Cromwell Road Digital Gatew ...
- Discovery Kids Kick-Starts Campaign To Push Retail Brand
MediaDailyNews, Wayne Friedman - Tuesday, November 27, 2012
A new marketing campaign is launching for Discovery Communications' Discovery Kids bra ...
- Out To Launch
Out to Launch, Amy Corr - Tuesday, November 27, 2012
Exchanging gifts with your coworkers. The sound of touch. Let's launch! ...
- McDonald's China Customizes Angry Birds Game
Creative Media Blog, Amy Corr - Monday, November 26, 2012
Gaming and eating come together in a location-based campaign for McDonald's Chin ...
- Old Navy Mines The '80s, '90s For Holidays
Around the Net In Brand Marketing, Nina Lentini - Friday, November 23, 2012
The Griswolds, the fictional family from the campy, comedic "National Lampoon's Vacatio ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Jaguar Roars Into All-Wheel Drive
Marketing Daily, Karl Greenberg - Friday, November 23, 2012
"As we were developing the business case for AWD, we looked ...
- Ford Quotes Tupac For Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Ford is touting the Ford Fusion to African Americans with a n ...
- Victoria's Secret Touts VSX Sport With Workouts
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
Victoria's Secret has tapped Mobile Corporation's Rich Media Messaging Software to r ...
- Honda Launches Humorous Year-End Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Honda is joining the year-end sales mix with "Happy Honda Days." T ...
- Jaguar Launches Ad Campaign For AWD
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Jaguar is launching a new advertising campaign to talk about all whe ...
- Gap Loves Love On Pinterest And Postagram
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
The campaign kicked off on Postagram and Pinterest, encouraging users to tu ...
- Ugg Brings Back Brady For Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2012
Ugg for Men is launching an integrated campaign for the holidays featuri ...
- This Weekend, Online Deals Practically Inevitable
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
The survey, conducted for the NRF's Shop.org arm by BIGInsight, also repor ...
- TrueCar Campaign Drives Transparency Message
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new "Let's Talk Truth" effort positions the company as a no-B. ...
- Advertisers Might Benefit From Some Rest
TVBlog, David Goetzl - Friday, November 16, 2012
Puma obviously is not the biggest spender in the athletic footwear categor ...
- Jagermeister Breaks From Party Perception
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 15, 2012
Jagermeister is readying its biggest marketing campaign in the UK to da ...
- TiVo To Launch TV Advertising (You Read That Right)
Marketing Daily, Aaron Baar - Wednesday, November 14, 2012
For its inaugural television advertising campaign, the Alviso, Calif. company has enlist ...
- BMO Harris Bank Launches Campaign
Marketing Daily, Tanya Gazdik - Tuesday, November 13, 2012
BMO Harris Bank is launching a campaign that aims to communicate th ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 14, 2012
Rethink that pony for Christmas. The bubbles tickle my nose. Let's lau ...
- Scotty McCreery Teams With Bojangles
Marketing Daily, Karlene Lukovitz - Monday, November 12, 2012
In the first of two new 30-second TV spots from Charlotte, N.C.-bas ...
- LG Breaks Through With Optimus G
Marketing Daily, Aaron Baar - Monday, November 12, 2012
The phone features touted in the ad, which will run in 60 ...