Jagermeister Breaks From Party Perception

Marketing Week , Thursday, November 15, 2012 9:45 AM
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Jagermeister is readying its biggest marketing campaign in the UK to date as it looks to convince consumers it is a drink to be savored and not to get drunk with on nights out. The German herbal liqueur plans to push the benefits of drinking Jagermeister as an ice-cold shot. It will target a slightly older demographic of 25- to 35-year-old males compared to the brand’s traditional 18-to-25 group.

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