- 'Walking Dead' Zombies Follow Twitter Fans -- Grunting Ensues
Creative Media Blog, Amy Corr - Monday, January 14, 2013
Some Twitter followers are people of few words -- or grunts. ...
- New Green Mountain Theme: Better Coffee, Better Day
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2013
The campaign is dubbed "Perspectives," in part because the creative is shot/sho ...
- Toyota Extends 'Let's Go Places'
MediaDailyNews, Karl Greenberg - Friday, January 11, 2013
Toyota, which launched its "Let's Go Places!" campaign last fall, and ju ...
- Priceline Pitchman's Progeny Promotes Product
Marketing Daily, Aaron Baar - Thursday, January 10, 2013
"Last year, we started off the year by throwing The Negotiator o ...
- Lipton Campaign Focuses On Classic Black Tea In Bags
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
A new Lipton campaign, dubbed "Drink positive," aims to drive awareness a ...
- Arizona Takes Tourism Cue From The Stars
Marketing Daily, Aaron Baar - Wednesday, January 9, 2013
Complementing the state's national "In a word: Arizona" tourism effort, the campai ...
- For Avalon, Toyota Reaches To Younger Boomers
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
The campaign, via Saatchi & Saatchi L.A., includes two TV ads, o ...
- Chevrolet Going Global With 'Find New Roads'
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
General Motors' largest division, Chevrolet, is launching what the automaker calls i ...
- Quantcast Adds Quals, Acquires MakeGood
Online Media Daily, Joe Mandese - Tuesday, January 8, 2013
Online audience measurement firm Quantcast has acquired MakeGood, a software company focusi ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, January 9, 2013
Send in the clowns. Galaxy Note II phone increases productivity -- so ...
- Farmers Insurance Aims To Educate
Marketing Daily, Tanya Gazdik - Monday, January 7, 2013
Farmers Insurance is shifting its creative strategy from less silly to helpi ...
- U by Kotex Debunks Myths With New Campaign
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
A new campaign that focuses on digital elements is an effort ...
- New Food Ads From Target
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
Target is rolling out eight humorous TV ads that play on high-e ...
- Passersby Help Burt's Bees Billboard Show Before-And-After Effect
Creative Media Blog, Amy Corr - Monday, January 7, 2013
To launch a new line of hydrating moisturizing products, Burt's Bees plac ...
- Annuity.com Targets Baby Boomers
Marketing Daily, Tanya Gazdik - Sunday, January 6, 2013
Annuity.com is launching a brand campaign targeting baby boomers. The creative, whi ...
- Sun Shines On 'Most Depressing' Time Of Year
Around the Net In OMD Europe, Nina Lentini - Thursday, January 3, 2013
The Sun has launched a multichannel campaign featuring multiple prize giveaways aim ...
- TD Bank Highlights 'Bank Human' Experience
Marketing Daily, Tanya Gazdik - Thursday, January 3, 2013
After six years of celebrity-focused ads/marketing, TD Bank is shifting to featu ...
- Army Uses Stories To Boost Minority Officer Corps
Marketing Daily, Aaron Baar - Thursday, January 3, 2013
Facing requirements to increase minority representation in its officer corps, the U. ...
- 'Old' And 'New' Selves Converse In Medifast Ads
Marketing Daily, Karlene Lukovitz - Thursday, January 3, 2013
To create the effect, Solve worked with director John Haagen of N ...
- Honda Touts Innovation, American Kaizen For Civic
Marketing Daily, Karl Greenberg - Thursday, January 3, 2013
Honda is heralding the arrival of its U.S. market icon, the 20 ...
- UK Anti-Smoking Campaign With Metastases
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 3, 2013
A cigarette grows a cancerous tumor in a shocking UK Department ...
- AIG Campaign Thanks America
Marketing Daily, Tanya Gazdik - Wednesday, January 2, 2013
American International Group features its employees in a campaign that thanks Ameri ...
- ATP Lobs Campaign To Promote Site
MediaDailyNews, David Goetzl - Wednesday, January 2, 2013
It's a global campaign, but a new ATP Tour campaign could ha ...
- Virgin Atlantic TV Ad Celebrates Staff
Marketing Daily, Tanya Gazdik - Tuesday, January 1, 2013
A multimillion-dollar television ad campaign celebrates the talents of Virgin Atlantic's employee ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, January 2, 2013
Defined by a number. Climb every mountain. Let's launch! ...