- AdSense Direct Could Increase Profits In Google's Coffer
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2014
Google, still heavily dependent on revenue from advertising, has added another to ...
- Nissan, TBWA Settle With FTC Over Deceptive Ads
Marketing Daily, Tanya Gazdik - Thursday, January 23, 2014
Nissan North America and TBWA Worldwide have settled charges of deceptive advertisin ...
- Toyota TeenDrive365 Looks At Parental Units
Marketing Daily, Karl Greenberg - Thursday, January 23, 2014
Toyota is running two digital series with a teen safety message ...
- NEW! Motley Crue's 'Home Sweet Home' Illustrates Why #HomeRocks In Coldwell Banker Ad
Out to Launch, Amy Corr - Thursday, January 23, 2014
For the second year in a row, Coldwell Banker is launching ...
- Unmetric Adds Competitive Tracking Of Social-Media Campaigns
Social Media & Marketing Daily, Mark Walsh - Thursday, January 23, 2014
What brand ran the most successful social media campaign last year? Coca-Col ...
- Up Close And Social: Adobe To Spotlight Emerging Artists
MAD, Larissa Faw - Wednesday, January 22, 2014
A social campaign, "The New Creatives Are Here," from Adobe ad sh ...
- Arby's CMO Reveals New Ad Strategy
MAD, Larissa Faw - Wednesday, January 22, 2014
CMO Rob Lynch says Arby's needs to promote the variety of tas ...
- Intuit Me This, Super Bowl
Mad Blog, - Wednesday, January 22, 2014
Intuit -- isn't that the company that supplies software for migratory Arct ...
- Lacoste Launches First TV Ad Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 22, 2014
The effort, from BETC Paris, also includes a print and outdoor componen ...
- Denny's Evolves Its 'America's Diner' Positioning
Marketing Daily, Karlene Lukovitz - Wednesday, January 22, 2014
Denny's is marking its 60th anniversary with a new TV campaign, n ...
- Shatner Scales Tall Building As Overprotective Dad in Latest Priceline.com Ad
Out to Launch, Amy Corr - Wednesday, January 22, 2014
Just because a potential suitor uses Priceline.com to book a room doesn ...
- "About Last Night" Hooks Up With Iman Cosmetics
MAD, Larissa Faw - Tuesday, January 21, 2014
The campaign marks the first movie partnership for the cosmetics brand, whi ...
- Wait, There's More: Stunning Growth At Horizon Direct
MAD, Steve McClellan - Tuesday, January 21, 2014
As marketers increasingly zero in on performance marketing techniques, Horizon Media's fastest-growi ...
- Toyota Highlander Takes Muppets To Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Toyota is taking its "Let's Go Places" theme into the Super Bo ...
- MagicJack Prods Consumers To 'Do The Math'
Marketing Daily, Aaron Baar - Tuesday, January 21, 2014
With the tagline "Do The Math," the new effort touts the company ...
- NEW! The .GIFYS Celebrates The Internet's Best GIFs
Out to Launch, Amy Corr - Tuesday, January 21, 2014
Everything is connected. Evil snowmen hijack a city. Let's launch! ...
- Nissan Wants New Yorkers To Say #HailYes To Revamped Taxis
Out to Launch, Amy Corr - Wednesday, January 22, 2014
Nissan has launched its NV200 taxi in New York City, along wi ...
- Everything Is Connected In Cisco's 'Circle Story'
Out to Launch, Amy Corr - Wednesday, January 22, 2014
Everything is eerily connected in "Circle Story," a TV ad for Cisc ...
- Artists And Engineers 'Join Together' To Create Sony Electronics Products
Out to Launch, Amy Corr - Wednesday, January 22, 2014
A 90-second spot, "Join Together," launched during the Golden Globes, pays tribu ...
- Lucky Groom: New David's Bridal Ad Campaign
MAD, Larissa Faw - Monday, January 20, 2014
David's Bridal launches its first national ad since being acquired by ...
- For Sprint, It's All In The 'Framily'
Marketing Daily, Aaron Baar - Monday, January 20, 2014
"We wanted to try to keep the onscreen action relatively low a ...
- Where Do Your Patients Live On The Web? Effective Targeting For Digital Campaigns
Marketing: Health, Sarah Van Heirseele - Tuesday, January 21, 2014
Targeting is a key benefit of online marketing, but anyone who h ...
- NEW! 'Small Mistakes' Cause Giant Heartbreak In PSA For New Zealand Transport Agency
Out to Launch, Amy Corr - Monday, January 20, 2014
"Small Mistakes" yield large consequences in a PSA for The New Zeala ...
- Berger Paints Launches Campaign For WeatherCoat
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Berger Paints is launching a new advertising campaign for its exterior pai ...
- Ryanair Gets First CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Ryanair has appointed former Moneysupermarket marketing chief Kenny Jacobs as its fir ...
- Kerr Is Clear's New Global Brand Ambassador
MAD, Larissa Faw - Friday, January 17, 2014
Lowe Campbell Ewald NY will handle creative duties for a new ...
- NEW! Macklemore and Ryan Lewis 'Surprise' Riders, Perform On New York City Bus
Out to Launch, Amy Corr - Friday, January 17, 2014
I'm not sure I would label this a surprise, but Macklemore a ...
- Campbell's Chicken Noodle Marks 80th - With Social
Marketing Daily, Karlene Lukovitz - Thursday, January 16, 2014
Indeed, Campbell is making the most of the soup's anniversary (it w ...
- NEW! A Little Less Conversation Needed In Nokia Lumia 1520 Ad
Out to Launch, Amy Corr - Thursday, January 16, 2014
A picture is worth a thousand words and I wish the ...
- Campaign Based On Real-Time Snow Updates Drove 15:1 ROI For Vail Resort
Real-Time Daily, Tyler Loechner - Friday, January 17, 2014
Beaver Creek, which is part of Vail Resorts, recently ran an ...