Artists And Engineers 'Join Together' To Create Sony Electronics Products

by Amy Corr @MediaPostOTL, January 22, 2014

A 90-second spot, "Join Together," launched during the Golden Globes, pays tribute to the folks who create Sony Electronics products -- both now and back in the day. There's one moment in the ad where an engineer and artist collaborate on making the Sony Walkman. This made me nostalgic for my rockin' yellow Walkman that I'm pretty sure I still have... somewhere. Shot in Los Angeles, New York and Tokyo, the ad follows artists like Spike Lee, actress Quvenzhane Wallis, actor Grizz Chapman and Columbia Music artist DJ Cassidy as they use various Sony products. See it here. The campaign also includes a brand experience site (Sony.com/bemoved) where fans can share memories of their favorite Sony products. I'm thinking about you, yellow Walkman. Wieden+Kennedy Portlandcreated the campaign.

ad campaign, creative, tv

1 comment about "Artists And Engineers 'Join Together' To Create Sony Electronics Products".

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Kevin Gaydosh from O'Brien et al, January 24, 2014 at 5:21 p.m.
Yet ANOTHER Who song that speaks to its -- I mean mymymy -- generation. The Beatles ain't got nut'in on Pete, Roger, Keith and John.
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