- Ad Targeting, Promotions Up Online Sales
Online Media Daily, Laurie Sullivan - Wednesday, December 28, 2011
There is a quantifiable relationship between a positive customer experience and increas ...
- Affectv Socializes Images, Ads
Online Media Daily, Laurie Sullivan - Saturday, December 24, 2011
Affectv engineers are working on a series of products to make advertisi ...
- Mobile Video Vendors Boost Their Ad Offerings for 2012
VidBlog, Daisy Whitney - Friday, December 23, 2011
Mobile video is slated to become a bigger business in 2012, wi ...
- Engagement Doubled With Mixed Spanish/English Video Ads, Tremor Video Reports
VidBlog, Daisy Whitney - Monday, December 19, 2011
Engagement with interactive online video ads can spike if targeted in ...
- PlaceIQ Gets Funding To Nano-Target Local Context
Online Media Daily, Steve Smith - Thursday, December 15, 2011
PlaceIQ, a start-up that just received $4.2 million in funding, says th ...
- WPP To Acquire Digital Video Advertising Firm Panache
Raw, Steve McClellan - Tuesday, December 6, 2011
WPP's digital marketing technology firm, 24/7 Real Media, has agreed to acqui ...
- Meredith Signs Kimberly-Clark For ROI Guarantees
MediaDailyNews, Erik Sass - Monday, November 28, 2011
Meredith Corp. is unveiling the first major ad client for its "Engageme ...
- Online Ad Targeting Will Aid Political Agendas
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 23, 2011
Ramping up for the 2012 U.S. elections, Pandora became the latest Intern ...
- Pandora Unveils Political Targeting Option
Online Media Daily, Joe Mandese - Friday, November 18, 2011
Online music service Pandora just unveiled new ad targeting features that gi ...
- Pandora Opens Ballot Box, Unveils Polital Ad Targeting Features
Raw, Joe Mandese - Friday, November 18, 2011
Political media campaigns can frequently be a little like opening Pandora's Bo ...
- Yahoo Adds Ad Targeting Options
Online Media Daily, Mark Walsh - Tuesday, November 8, 2011
Aiming to better monetize its vast inventory, Yahoo Tuesday announced a pa ...
- Martini Connects Big Brands, Niche Social Audiences
The Social Graf, Erik Sass - Wednesday, November 2, 2011
Niche audiences inhabiting "long tail" sites present something of a dilemma f ...
- Correction: Vindico Not Part of BBE
Online Media Daily, Fern Siegel - Friday, October 14, 2011
In the Oct. 14 Vidblog story "Pick A Roll, Any Roll. Resear ...
- BuzzLogic Rolls Out Real-Time Ad Platform
Online Media Daily, Mark Walsh - Monday, October 17, 2011
Social advertising firm BuzzLogic has launched an updated ad platform that targe ...
- 24/7 Real Media Expands Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, October 13, 2011
Competition is leading ad firms to find new and more creative wa ...
- Cox, Visible World Team For Addressable Ads
MediaDailyNews, Wayne Friedman - Tuesday, October 4, 2011
Cable operator Cox Communications and addressable advertising company Visible World are starti ...
- Mobile Audience Reflects Auto Consumer Habits
Online Media Daily, Mark Walsh - Monday, September 12, 2011
U.S. mobile users and automotive consumers are alike, with a preference f ...
- [x+1] + Reach & Frequency: Unveils System For Capping Ad Exposure
Online Media Daily, Laurie Sullivan - Tuesday, September 13, 2011
The number of times a consumer sees an ad before making ...
- Audience Science: Health-Related Data Not 'Sensitive'
Online Media Daily, Wendy Davis - Thursday, August 25, 2011
Ad network Audience Science revised its privacy policy on Thursday to addre ...
- LinkedIn Slammed For Privacy Violations, Changes Ad Policy
Online Media Daily, Gavin O'Malley - Friday, August 12, 2011
Faced with mounting criticism over using members' names and photographs in ad ...
- ChoiceStream Crunches Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, June 27, 2011
Personalizing marketing solutions, ChoiceStream launches Crunch, which gives brands a method ...
- Social Ad Startup Taykey Lands $9 Million
Online Media Daily, Mark Walsh - Thursday, June 9, 2011
Online ad startup Taykey, which targets audiences across social media, today formal ...
- Cox Unveils Ad Targeting System
Online Media Daily, Mark Walsh - Tuesday, June 7, 2011
Cox Digital Solutions today rolled out a new ad targeting tool th ...
- A-B Chooses Starcom For Media Assist
Raw, Steve McClellan - Friday, November 4, 2011
Big brewer Anheuser-Busch, maker of Budweiser, Bud Light, and other brands, select ...