- Ad Legend Phil Dusenberry Dies at 71
Around the Net In Brand Marketing, Thom Forbes - Monday, December 31, 2007
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- Packard's "Hidden Persuaders" Reissued After 50 Years
Around the Net In Brand Marketing, Thom Forbes - Monday, December 31, 2007
"The Hidden Persuaders" by Vance Packard--which exposed the secret world of advertisi ...
- Houston TV Uses Mobile 'Traffic Jams' As Rev Booster
MediaDailyNews, David Goetzl - Friday, December 28, 2007
The Tribune-owned CW station in the Houston market has launched a "traff ...
- Best Of Ads, Worst Of Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 27, 2007
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- Syndie Perks: Hits Younger Demo, Better Ratings
MediaDailyNews, Wayne Friedman - Thursday, December 27, 2007
Network news or cable news? What's the choice? Syndication executives say advertise ...
- Customer Acquisition Network Snaps Up E-Mail Marketing Firm
Online Media Daily, Tameka Kee - Thursday, December 27, 2007
Customer Acquisition Network announced that it has acquired Options Media Group (a ...
- Modelo Beer To Roll New Campaign
Around the Net In Media, William Spain - Wednesday, December 26, 2007
Crown Imports, which owns U.S. rights to Modelo Especial, has big ...
- 2 Finalists Vie For $200 Mil.-Plus Microsoft Account
MediaDailyNews, - Wednesday, December 26, 2007
Microsoft has picked two finalists for its creative account, estimated to ...
- 2008 Online Predictions Galore: Take Your Pick
Online Media Daily, Karlene Lukovitz - Wednesday, December 26, 2007
Yes, it's that time of year, when visions of the New Ye ...
- Targeted marketing at its finest
Notes from the Digital Frontier, Amanda - Thursday, December 20, 2007
Out of last-minute-shopping panic (and interest) I visited Gifts.com this weekend anxious ...
- Blame it all on the cell phone
Notes from the Digital Frontier, David - Thursday, December 20, 2007
As our previous posts on this blog have anecdotally suggested, the wirele ...
- Unless you have MD attached to your name, no, you are NOT a doctor.
Notes from the Digital Frontier, Kelly - Friday, December 21, 2007
Hypochondriacs are prevalent in today's society, but with the power of t ...
- Watching ads . . . and enjoying them!
Notes from the Digital Frontier, mackenzie - Wednesday, December 19, 2007
Last night I came across a great commercial. Not sure it's n ...
- Gatorade Gives Early Look At Super Bowl Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, December 21, 2007
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- Nielsen: Ad Spend Drops For Most of '07, Net Rises
MediaDailyNews, Wayne Friedman - Friday, December 21, 2007
Advertising spending dropped slightly for the first nine months of the yea ...
- Changing Tides: P&G Returns To Super Bowl
MediaDailyNews, David Goetzl - Friday, December 21, 2007
Add Procter & Gamble to the list of advertisers in the Sup ...
- Nielsen: Ad Spend Down For Most Of '07, Internet Gains
Online Media Daily, - Friday, December 21, 2007
Advertising spending dropped slightly for the first nine months of the yea ...
- IAB Issues Final Guidelines For Rich Media Ad Measurement
Online Media Daily, Mark Walsh - Friday, December 21, 2007
The Interactive Advertising Bureau on Thursday issued final guidelines for the measureme ...
- SMG Creative Spin-Off Signals Watershed Moment, Others Acknowledge Similar Shifts
MediaDailyNews, Joe Mandese - Thursday, December 20, 2007
A decade after Madison Avenue began unbundling the worlds of media a ...
- Borrell: Local Newspapers Struggling Online
MediaDailyNews, Erik Sass - Thursday, December 20, 2007
A new report from Borrell Associates, a consulting and analysis firm whi ...
- Yahoo, Microsoft, Google Settle With Feds For Gambling Ads
Online Media Daily, Wendy Davis - Thursday, December 20, 2007
Google, Yahoo and Microsoft agreed to pay a total of $31.5 milli ...
- Holiday Shopping Season 2007: All About The Blogs
Publishing Insider, Tessa Rudd - Thursday, December 20, 2007
Online shoppers have an entire global marketplace only a few mouse clic ...
- Where's The Rest?
TV Board, Lydia Loizides - Thursday, December 20, 2007
I had the occasion to attend the New York premiere of "T ...
- Nissan Ponders Spot Approach For Super Bowl Ad Buy
Around the Net In Media, William Spain - Wednesday, December 19, 2007
Nissan Motor Co. is considering a spot buy that puts the automaker ...
- Will Ferrell Set For Bud Super Bowl Ad
Around the Net In Media, William Spain - Wednesday, December 19, 2007
Actor Will Ferrell, a staple of current sports comedies, could be ...
- Facebook Building Online Payment System
Around the Net In Online Marketing, Ross Fadner - Wednesday, December 19, 2007
Facebook is enlisted platform developers once again, this time to create ...
- Media X: Pickets Charge
MediaDailyNews, Jack Feuer - Wednesday, December 19, 2007
Big Advertising isn't happy about the writers' strike. The agencies are annoy ...
- ESPN Pulls Clemens Spot From Air
MediaDailyNews, David Goetzl - Wednesday, December 19, 2007
ESPN has pulled a promotional spot starring Roger Clemens touting a network-affiliat ...
- iCrossing Seals Deal With Epson, Snags Interactive Agency Of Record Status
Online Media Daily, - Wednesday, December 19, 2007
Epson America has named iCrossing as its interactive agency of record. Th ...
- Resolution Media Opens Offices In New York, San Francisco
Online Media Daily, - Wednesday, December 19, 2007
Omnicom's Resolution Media has opened offices in New York's Midtown and S ...