- Facebook Upgrades Premium Ads, Extends Ads To Mobile Feed
Online Media Daily, Mark Walsh - Wednesday, February 29, 2012
At its first marketing conference, Facebook unveiled several new marketing initiatives, extendi ...
- Virtual Goods Sales Hit $2.3 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, February 29, 2012
Paying for all those virtual tractors and fences on "FarmVille" adds u ...
- IAB's Minnium On New Mobile Standards
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Peter Minnium, leader of the program describes it as something of ...
- Meredith Taps Marathon Ventures To Rep 'Better'
MediaDailyNews, David Goetzl - Tuesday, February 28, 2012
The Meredith branded-entertainment arm that produces "The Better Show" has tapped Marath ...
- We Are the Mobile One-Percenters
Online Media Daily, Matt Grebow - Wednesday, February 29, 2012
Somehow, despite the noise about the 'dawn of the mobile age,' advertise ...
- SMBs Up Ad Budgets For Digital Media
Online Media Daily, Gavin O'Malley - Tuesday, February 28, 2012
Showing power in numbers, small and medium-sized businesses continue to increase the ...
- Gross Ads Motivate Consumers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
A TV spot from the New York City Department of Health featur ...
- Forecaster Projects 2.7% 2012 U.S. Ad Growth
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
U.S. advertising spending will grow 2.7%, to $152.1 billion, this year, forecas ...
- IAB Unveils Mobile 'Rising Stars'
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
In the nick of time (given the explosion in mobile-device usage), t ...
- Jaguar Launches New Global Campaign
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Jaguar is launching a new global brand campaign, "Alive," that anthropomorphizes t ...
- Unilever Inks Measurement Deal With Nielsen
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Unilever has made a deal Nielsen, where P&G can use Nielsen's Onli ...
- Cable Nets Enjoy Rev Growth, Better CPM Returns
MediaDailyNews, Wayne Friedman - Monday, February 27, 2012
Overall, including local cable spot advertising sales, the CAB notes that 20 ...
- Global Ad Spend Forecast To Jump 5%
MediaDailyNews, Wayne Friedman - Monday, February 27, 2012
Global advertising spending will climb 4.9% to $465.5 billion in 2012, predic ...
- Charter Completes EBIF Rollout To Permit Interactive Advertising
MediaDailyNews, David Goetzl - Monday, February 27, 2012
One of the challenges Canoe Ventures faced was building a platform whe ...
- Online Video Ads Are Unique Media Buys
Online Media Daily, Alex Rowland - Tuesday, February 28, 2012
The quality and diversity of ad inventory online is far more vari ...
- Schuchardt To SVP DIgital Sales, MSLO
Online Media Daily, Fern Siegel - Monday, February 27, 2012
Martha Stewart Living Omnimedia named Karen Schuchardt senior vice president of digit ...
- AOL Ad Platform Customizes Display
Online Media Daily, Gavin O'Malley - Monday, February 27, 2012
Hoping to attract more brand dollars, AOL has debuted a technology platfo ...
- IAB Debuts 5 Mobile Ad Units
Online Media Daily, Mark Walsh - Monday, February 27, 2012
The Interactive Advertising Bureau today unveiled five new mobile display ad forma ...
- Consumers Getting Fed Up With Digital Ads
Around the Net In OMD Europe, Nina Lentini - Sunday, February 26, 2012
A survey of 4,150 people in the UK and U.S. finds th ...
- Fifth Third Bank Focuses On Curiosity
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2012
The campaign -- which is the first work from agency Leo Burnet ...
- Mobile Ads: The Annoyance Issue Re-Emerges
Mobile Marketing Daily, Steve Smith - Monday, February 27, 2012
The overwhelming majority of mobile users in the U.S. and U.K. s ...
- Longer Ads An Upcoming Trend?
Around the Net In Media, Phyllis Fine - Friday, February 24, 2012
"Does TV Have Time For Two-Minute Ads?" Brian Steinberg asks in th ...
- NCM Expects Modest Growth For 3D Ads, Holds Upfront
MediaDailyNews, David Goetzl - Thursday, February 23, 2012
National CineMedia, which operates an ad network in close to 19,000 screen ...
- Swoop Dives In With Local Offers
Online Media Daily, Mark Walsh - Thursday, February 23, 2012
Cambridge, MA-based start-up Swoop is launching a new service that lets W ...
- IPG Post Revenue and Profit Gains For 2011
Raw, Steve McClellan - Friday, February 24, 2012
The Interpublic Group of Companies reported nearly 8% revenue growth for fu ...
- Advertisers Seek Alternatives To Agencies
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
An annual review of website traffic and search criteria submitted to leadi ...
- Canoe Drops ITV Mission, Most Staff To Focus On VOD Ad Initiatives
MediaDailyNews, Steve McClellan - Wednesday, February 22, 2012
Canoe Ventures, the partnership of major cable companies created to make scal ...
- Cablers Cite ESPN, Disney As Key To Selling Services
MediaDailyNews, David Goetzl - Wednesday, February 22, 2012
As much as cable operators complain about ESPN's increasing carriage fees, th ...
- Forecast: Google Display Ad Revs To Beat Facebook
Online Media Daily, Gavin O'Malley - Wednesday, February 22, 2012
In 2013, eMarketer anticipates that Google's U.S. display revenues will grow 45. ...
- DAA To Require Members To Honor Do-Not-Track Headers
Online Media Daily, Wendy Davis - Thursday, February 23, 2012
The ad industry's self-regulatory group Digital Advertising Alliance now supports the id ...