Longer Ads An Upcoming Trend?
Advertising Age, Friday, February 24, 2012 2:48 PM
"Does TV Have Time For Two-Minute Ads?" Brian Steinberg asks in this piece that offers arguments both pro and con the longer commercial, which has recently appeared "in two prime pieces of broadcast-TV real estate," the Super Bowl and The Grammys.
While such ads "cost a fortune," and "TV policies could prevent these hefty commercials from taking over more of the prime-time schedule," the idea is promising "for the right advertiser," Steinberg writes.
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