- UM Wins Coca-Cola's $400 Million Media Assignment
MAD, Steve McClellan - Friday, July 31, 2015
The longtime incumbent on the business was Publicis Groupe's MediaVest, which participat ...
- Center Parcs Seeks CRMAgency
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
The holiday company, which was recently sold for GBP2.4 billion, is speaki ...
- Netflix Looks For UK Ad Agency
Around the Net In MAD London, Sean Hargrave - Thursday, July 30, 2015
Netlfix has contacted creative agencies directly with a brief. Previous shows commission ...
- Otis Spunkmeyer Selects Nail Communications To Help Sell Cookies To Consumers
MAD, Larissa Faw - Wednesday, July 29, 2015
This is the brand's first business-to-consumer effort. In the past, the cook ...
- Wieden+Kennedy London Wins Global Nurofen Account
Around the Net In MAD London, Sean Hargrave - Monday, July 27, 2015
The incumbent is Havas Worldwide, which pitched for the account along wi ...
- WPP's Maxus Wins Daily Mail's UK And US Media Account
Around the Net In MAD London, Sean Hargrave - Friday, July 24, 2015
The decision ends Starcom Mediavest Group's 18-year relationship with DMGT, which ...
- Maurice Levy: 'Festival Of Reviews' Not Cheap
MAD, Larissa Faw - Thursday, July 23, 2015
Publicis Groupe CEO Maurice Levy told analysts Thursday that participating in t ...
- MediaCom Handed GBP15m Betfair European Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
The incumbent is the Havas Media Group-owned Arena, which is understood ...
- Havas Helia Awarded Customer Engagement Brief By Regus
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Havas Helia has been tasked with creating a global customer engagement strate ...
- Virgin Active Calls Media Review
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
The incumbent on the media account, estimated to be worth GBP3 millio ...
- Just Eat Hands GBP6m Media Brief to M/SIX
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
Havas Media is the incumbent on the business, having held the accou ...
- Arranged Marriages: Digital Marketing's Dirty Secret Prompting So Many Reviews
London Blog, Sean Hargrave - Friday, July 17, 2015
Data and transparency are key to the calling of so many glob ...
- BSSP Lands NatureMade Business
MAD, Larissa Faw - Thursday, July 16, 2015
Butler, Shine, Stern & Partners (BSSP) has been selected by Pharmavite ...
- Carmichael Lynch Wins Sierra Trading Post Ad Account
MAD, Steve McClellan - Thursday, July 16, 2015
There was no incumbent. Sierra Trading Post was purchased by The T ...
- BBH Snags GrubHub's Seamless Business
Mediapsssst, Richard Whitman - Thursday, July 16, 2015
There's probably not one of you who isn't familiar with Seamless, th ...
- First Utility Reviewing Creative Brief
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
First Utility, the largest challenger to the "big six" energy suppliers, ...
- Winning A Media Agency Review
MAD, Mike Drexler - Tuesday, July 14, 2015
The agency CEO should always lead the agency review meeting. That doesn ...
- GSK Launches $1Billion-Plus Global Media Review
MAD, Steve McClellan - Monday, July 13, 2015
The review comes amid a record year for formal media assessments, wi ...
- Eurostar Consolidates Media Duties With Dentsu Aegis Network
MAD, Steve McClellan - Monday, July 13, 2015
Eurostar had already worked with Dentsu-Aegis Network's 360i for SEO services. T ...
- Cruise Line Seeks Agency That Can Make Cruise Ship Horror Stories Go Away
Mediapsssst, Richard Whitman - Monday, July 13, 2015
The cruise ship industry has been a bit plagued by mishaps su ...
- GSK Reviews $1bn Global Media Agency Roster
Around the Net In MAD London, Sean Hargrave - Monday, July 13, 2015
GlaxoSmithKline (GSK) is reviewing its $1bn global media agency roster in ...
- David Llloyd Moves GBP6.5m Planning And Buying Account To Blue 449
Around the Net In MAD London, Sean Hargrave - Monday, July 13, 2015
Blue 449, the Publicis Groupe agency formerly known as Walker Media, w ...
- SMG Flies Away With Etihad Airlines Group Media AOR
MAD, Larissa Faw - Thursday, July 9, 2015
Starcom Mediavest Group (SMG) has been named Global Media Agency for Etih ...
- Olive Garden Launches Agency Review
MAD, Steve McClellan - Wednesday, July 8, 2015
Grey, the restaurant chain's lead creative agency for 30 years, will participa ...
- DLKW Lowe Wins Samaritans Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, July 7, 2015
The process was handled directly by the charity, and there was ...
- Bud Light Taps W+K For Lead Creative Chores
MAD, Steve McClellan - Thursday, July 2, 2015
Anheuser-Busch brand Bud Light has selected Wieden+Kennedy as its new lead agenc ...
- Vodafone Begins Search For A CRM Agency
Around the Net In MAD London, Sean Hargrave - Thursday, July 2, 2015
The process is being run by AAR and the incumbent is A ...
- Virgin Trains Launches GBP12m Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, July 2, 2015
The move follows Virgin Trains taking over the franchise to run t ...
- Sony Mobile Calls Global Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, July 2, 2015
The company has issued RFIs, and pitches are due to take pla ...
- Will Rise Of The Programmatic Machines Spell The End For Media Agencies?
London Blog, Sean Hargrave - Thursday, July 2, 2015
Will brands go direct to market and ditch agencies? Will programmatic tu ...