- Media Metrics: Hate to Burst Your Bubble
Media Magazine, John Gerzema - Tuesday, December 2, 2008
As if sub-prime mortgages, failing hedge funds and institutional bailouts were n ...
- Media 100 - No. 80 Nate Silver: What are the Odds?
Media Magazine, Diane Mermigas - Tuesday, December 2, 2008
Nate Silver, self-described data-miner and numbers geek, has beat the odds ...
- Analytics Gives EasyJet Insight
Online Media Daily, - Friday, December 26, 2008
Low-fare European airline easyJet has tapped WebTrends, a Web analytics and onli ...
- Inconspicuous, But Influential
Research Brief, Jack Loechner - Friday, December 26, 2008
According to a new survey from Mediamark Research & Intelligence, 11.5% ...
- Consumers Flock To Coupon Sites Amid Recession
Online Media Daily, Mark Walsh - Tuesday, December 16, 2008
Underscoring the recession-fueled search for good buys, coupon sites ranked as t ...
- Omniture Brings Real-Time Analytics To IPhone Apps
Around the Net In Online Marketing, Staff Writers - Tuesday, December 16, 2008
...
- Traveling Heading South
Research Brief, Jack Loechner - Monday, December 15, 2008
According to a recent Ipsos poll of U.S. adults, 37% of busine ...
- Targeting: Lost in the Supermarket
Media Magazine, Bruce Goerlich - Monday, November 3, 2008
It may be not the first thought that pops to mind, b ...
- Ad Industry Moves Analytics Toward Forecasting Demand
Online Media Daily, Laurie Sullivan - Friday, November 28, 2008
Publishers looking for a method to visualize their inventory and understand t ...
- Online Broadcast Media Drilldown
Research Brief, Jack Loechner - Friday, November 14, 2008
A deeper look at top advertisers in the Online TV and Rad ...
- Moms Shape New Culture by Cutting Back
Research Brief, Jack Loechner - Thursday, November 13, 2008
According to a recent report by the allen & gerritsen (a&g) audien ...
- Ouintura Steps Up Cloud, Analytic Features
Online Media Daily, - Wednesday, November 5, 2008
Quintura Site Search, which officially launched in the U.S. last month, h ...
- Google Upgrades Analytics Functions
Online Media Daily, Laurie Sullivan - Wednesday, October 22, 2008
Google unveiled a major upgrade Wednesday to Google Analytics. It includes n ...
- Nielsen: "Power Moms" Online More Likely To Share Tips
Online Media Daily, - Thursday, October 16, 2008
Women online ages 25 to 54 with at least one child a ...
- 'NY Times' Columnist Krugman Wins Nobel
MediaDailyNews, - Monday, October 13, 2008
The New York Times columnist and Princeton economist Paul Krugman won t ...
- Introducing Yahoo Web Analytics
Around the Net in Search Marketing, Tameka Kee - Thursday, October 9, 2008
Yahoo has rebranded IndexTools as Yahoo Web Analytics, likely the first st ...
- Coremetrics Intros New Web Analytics Platform
Online Media Daily, Tameka Kee - Monday, October 6, 2008
Coremetrics has rolled out Coremetrics 2009, the latest version of its onli ...
- Compete Upgrades Traffic Analytics Tool
Online Media Daily, - Tuesday, September 30, 2008
Compete, the Web-centric division of TNS, has added referral tracking capabilities ...
- Small Business Still Negative, But Expecting Some Improvement
Research Brief, Jack Loechner - Monday, September 22, 2008
The Quarterly NFIB Research Foundation Small Business Economic Trends Data reports th ...
- Media X: Garbage Out
MediaDailyNews, Jack Feuer - Wednesday, September 17, 2008
The death of Q&A surveys is not entirely good news for ...
- [In]Sight: The Great Divide
Media Magazine, Graeme Hutton - Tuesday, July 22, 2008
"It's a country whose average broadband speed is 30 times slower th ...
- I Want It My Way
Research Brief, Jack Loechner - Friday, August 22, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) sho ...
- Social Networks Surge On Growing Global Audiences
Online Media Daily, Mark Walsh - Wednesday, August 13, 2008
Facebook and other social networking sites are enjoying rapid growth worldwide than ...
- NBCOlympics.com Wins Ratings Gold
Online Media Daily, - Tuesday, August 12, 2008
NBC's Olympic site drew an audience of more than 4 million ...
- Monster Leads Career Advertisers; Apollo Leads Education
Research Brief, Jack Loechner - Friday, July 18, 2008
A drill-down into the destinations, reader demographics, advertisers, ad types, sizes a ...
- Web Analytics Firms Shift Focus To Pricing, Flexibility
Online Media Daily, Mark Walsh - Tuesday, July 15, 2008
With more than two-thirds of companies satisfied with their Web analytics provider ...
- Media Metrics: No Vacation for Marketers
Media Magazine, Jordan Harris - Tuesday, May 20, 2008
Look out your window: it's summer outside. While most Americans look forwa ...
- ANA Finds Metrics, Accountability Work In Progress
Marketing Daily, Erik Sass - Wednesday, July 2, 2008
[Analytics] Under pressure from top management, the marketing and finance divisions ...
- Making Analytics Work
Marketing Daily, Doug Brooks - Monday, June 30, 2008
Some companies invest large sums of money in multiple analytics programs on ...
- InsightExpress Offers Research Experience Monitor
Online Media Daily, - Monday, June 23, 2008
InsightExpress, a provider of digital marketing research and advertising effectiveness solutions, ...