- Stepping Through Multichannel Funnels
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 31, 2011
Here is another view as well as detailed instructions for creating non-brand ...
- Funneling Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 30, 2011
Analyzing metrics on a Web site means determining the channels that contribu ...
- A Sessionization Algorithm
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 30, 2011
Avinash Kaushik tells us about the recent algorithm change in Google Analytic ...
- How To Use Multiple Analytics Tools
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 25, 2011
Multiple tools provide more than one perspective. That's obvious. But Aaron Wa ...
- TRA Grows Consumer Database Via Kroger
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
TRA has expanded its database of consumer purchase behavior via a n ...
- Tealium Builds Smart Ad Tag Management Container
Online Media Daily, Laurie Sullivan - Monday, August 22, 2011
Tealium will launch a browser plug-in with analytics that enable brands ...
- How To Calculate Lifetime Value
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 19, 2011
Not all marketers know the worth of customers. Here's a case stu ...
- The Mediation Is The Message: WPP's Kantar, TRA To Enter Arbitration
MediaDailyNews, Steve McClellan - Wednesday, August 17, 2011
WPP's Kantar Media and TRA will sit down for their first mediati ...
- General Sentiment Matches Viewers To Fave TV Brands
MediaDailyNews, Wayne Friedman - Wednesday, August 17, 2011
Media research company General Sentiment is offering analysis to TV marketers whi ...
- How To Track On-Page Leads In Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 17, 2011
Anna Lewis tells us how to track on-page leads in Google Analytic ...
- No Ad Campaign Optimization Without Proper Attribution
Online Media Daily, Paul Pellman - Wednesday, August 10, 2011
Online ad campaign optimization is complex and is only as good ...
- Havas Cracks Social Code, Develops Method To Attribute ROI
Online Media Daily, Steve McClellan - Monday, August 8, 2011
Havas Digital sees a disconnect between social network usage and how t ...
- Guide For Advanced Segments In Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 8, 2011
Stephen gives marketers a step-by-step guide to setting up brand and non-bra ...
- Innovid Partners With Auditude To Enhance Audience Engagement
Online Media Daily, Gavin O'Malley - Monday, August 8, 2011
In an effort to improve its pre-roll capabilities, Innovid on Monday ...
- Empower To Acquire Maket Intelligence Group, Bolster Client Analytics
MediaDailyNews, - Wednesday, August 3, 2011
Empower MediaMarketing has agreed to acquire Cincinnati-based analytics company Market Intelligence Gr ...
- Synovate Merges Analytics Ops, Renamed MMA
MediaDailyNews, Steve McClellan - Thursday, August 4, 2011
Synovate, the global market research firm owned by London-based Aegis Group, ...
- comScore Acquires AdXpose For Talent, Technology
Online Media Daily, Laurie Sullivan - Wednesday, August 3, 2011
comScore has acquired AdXpose, which provides verification and optimization services, for $ ...
- Welcome To The Year Of 'Diverse Data Analytics'
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 3, 2011
Jon Ingalls, BlueKai's newly appointed chief marketing officer, said the next da ...
- Optimize Media: Acosta Heads Analytics For Mullen
MediaDailyNews, Steve McClellan - Tuesday, August 2, 2011
Ad agency Mullen has hired one of AT&T's top media executives ...
- Social Analytics: A New Blueprint for Ad Campaigns
Online Media Daily, Eric Forst - Tuesday, August 2, 2011
Building brand affinity isn't easy, but delivering longer-term brand benefits and enduri ...