Tag results for "analytics" for 2011
- Trading Places: Glam's Jacobs To Head Omnicom's AccuenOmnicom Media Group has appointed Josh Jacobs to the new position ...
- Younger Gamers Play, Older Ones PayGeneration Y likes to play, but Generation X is willing to pa ...
- Havas Selects Evidon's Privacy PlatformHavas Digital, a unit of the Paris-based ad holding company, has select ...
- Vizu Highlights Campaign Performance With Brand MetricsVizu Corp. is now offering marketers the ability to benchmark campaign performan ...
- Adobe Adds Predictive Analytics Through OptiMineAdobe's acquisition of Omniture continues to influence its marketing tools. The late ...
- Accordant Names Schinn Analytics ChiefCraig Schinn has joined independent agency trading desk Accordant Media as ...
- Stepping Through Multichannel FunnelsHere is another view as well as detailed instructions for creating non-brand ...
- Funneling Google AnalyticsAnalyzing metrics on a Web site means determining the channels that contribu ...
- A Sessionization AlgorithmAvinash Kaushik tells us about the recent algorithm change in Google Analytic ...
- How To Use Multiple Analytics ToolsMultiple tools provide more than one perspective. That's obvious. But Aaron Wa ...
- TRA Grows Consumer Database Via KrogerTRA has expanded its database of consumer purchase behavior via a n ...
- Tealium Builds Smart Ad Tag Management ContainerTealium will launch a browser plug-in with analytics that enable brands ...
- How To Calculate Lifetime ValueNot all marketers know the worth of customers. Here's a case stu ...
- The Mediation Is The Message: WPP's Kantar, TRA To Enter ArbitrationWPP's Kantar Media and TRA will sit down for their first mediati ...
- General Sentiment Matches Viewers To Fave TV BrandsMedia research company General Sentiment is offering analysis to TV marketers whi ...
- How To Track On-Page Leads In Google AnalyticsAnna Lewis tells us how to track on-page leads in Google Analytic ...
- No Ad Campaign Optimization Without Proper Attribution Online ad campaign optimization is complex and is only as good ...
- Havas Cracks Social Code, Develops Method To Attribute ROIHavas Digital sees a disconnect between social network usage and how t ...
- Guide For Advanced Segments In Google AnalyticsStephen gives marketers a step-by-step guide to setting up brand and non-bra ...
- Innovid Partners With Auditude To Enhance Audience EngagementIn an effort to improve its pre-roll capabilities, Innovid on Monday ...
- Empower To Acquire Maket Intelligence Group, Bolster Client AnalyticsEmpower MediaMarketing has agreed to acquire Cincinnati-based analytics company Market Intelligence Gr ...
- Synovate Merges Analytics Ops, Renamed MMASynovate, the global market research firm owned by London-based Aegis Group, ...
- comScore Acquires AdXpose For Talent, TechnologycomScore has acquired AdXpose, which provides verification and optimization services, for $ ...
- Welcome To The Year Of 'Diverse Data Analytics'Jon Ingalls, BlueKai's newly appointed chief marketing officer, said the next da ...
- Optimize Media: Acosta Heads Analytics For MullenAd agency Mullen has hired one of AT&T's top media executives ...
- Profile: Tynt 'Cut-and-Paste' AnalyticsBefore you read this story, I'd like you to take a ment ...
- Social Analytics: A New Blueprint for Ad CampaignsBuilding brand affinity isn't easy, but delivering longer-term brand benefits and enduri ...
- IBM Improves Analytics For Digital MarketersIBM has announced a new suite of cloud-based real-time analytics for digit ...
- Search Marketing Lessons From Yosemite FallsLast week I took a few days off work to unplug a ...
- Adobe Upgrades SearchCenter UI FunctionsAdobe Systems has released SearchCenter+ 4.0. The new version, which debuts Thursda ...
