- Kantar Acquires AdGooroo To Enhance Data Analysis
Online Media Daily, Laurie Sullivan - Friday, December 21, 2012
WPP Group's Kantar Media, which provides insights into online marketing and advertisin ...
- Kantar Media Acquires AdGooroo
Raw, Laurie Sullivan - Friday, December 21, 2012
WPP Group's Kantar Media, which provides insights into online marketing and advertisin ...
- The Ad, Site Search Obstacles Frustrating Online Shoppers
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 17, 2012
It turns out that the Google Analytics Product Team has a sen ...
- Audience Data 'Sucks'
Show Daily, Laurie Sullivan - Friday, December 14, 2012
Day 2 of the MediaPost Search Insider Summit got started with ...
- Will Google Start Charging For Data?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 12, 2012
Here they come: 2013 predictions. One of the dozen that Optify la ...
- Havas Digital Moves To Data Attribution Strategy
Online Media Daily, Laurie Sullivan - Tuesday, December 11, 2012
Havas Digital is mapping out a strategy to support content attribution ...
- Pinfluencer Measures Pinterest's Engagement Value
Online Media Daily, Laurie Sullivan - Wednesday, December 5, 2012
Marketers are finding value in Pinterest. But while the social site doesn ...
- Swrve Integrates With Geckoboard
Online Media Daily, Fern Siegel - Wednesday, December 5, 2012
Mobile analytics company Swrve has integrated its platform with Geckoboard, a browser-bas ...
- Mintel Hires Auto Analyst
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Chicago-based market consultancy Mintel has hired a go-to guy for cars. Col ...
- eXelate Releases Audience Segment Black Friday, Cyber Monday Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 28, 2012
eXelate, which provides insights about online purchase intent, household demographics and behavior ...
- AgilOne Secures $10M Funding, Intros Predictive Tool
Online Media Daily, Laurie Sullivan - Wednesday, November 28, 2012
AgilOne has secured a $10 million Series B investment round led ...
- Comparing Psy With Bieber Viral Videos
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 26, 2012
Larry Kim created an infographic analyzing Psy vs. Bieber and how markete ...
- Schiekofer To Digital President For MEC
Online Media Daily, Gavin O'Malley - Monday, November 19, 2012
Heading for AOL, Jack Bamberger is out at MEC, where he serv ...
- Socialbakers Adds Funding, Builds Out Social Analytics
Online Media Daily, Gavin O'Malley - Monday, November 19, 2012
Social media analytics start-up Socialbakers on Monday is expected to announce ...
- InboundWriter Optimizes Search, Content Marketing
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
InboundWriter has begun working with enterprise companies to automate the optimization proces ...
- Quantcast Unveils Self-Serve Platform: Enables Brands, Publishers To Define Real-Time Audience Segments
Online Media Daily, Joe Mandese - Thursday, November 15, 2012
Census-based online audience giant Quantcast is continuing to expand and diversify wi ...
- Adobe Brings TV-Like Content To Online Publishers
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst a ...
- DataSift Raises $15 Million
Raw, Mark Walsh - Tuesday, November 13, 2012
Social data platform DataSift on Tuesday
announced raising $15 million ...
- Just The Web Analytics Essentials, And Nothing Else
Search & Performance Insider, Ryan DeShazer - Monday, November 12, 2012
I believe there are only a handful of data points across W ...
- Data Released On Facebook's iPhone 5 Users
Online Media Daily, Mark Walsh - Wednesday, November 7, 2012
Facebook ad partner Optimal has made public analytics data relating to i ...
- MediaVest Teams With Millennial Media On Analytics
Online Media Daily, Mark Walsh - Monday, November 5, 2012
MediaVest USA and mobile ad network Millennial Media have struck a partnersh ...
- Staying Minutes Ahead Of The Next Twitter Trend
Data and Targeting Insider, Steve Smith - Friday, November 2, 2012
MIT researchers say they have developed an algorithm that predicts 90 minut ...
- Frontier Taps Sprinklr For Social Analytics
Online Media Daily, Fern Siegel - Monday, October 22, 2012
Sprinklr, a social media management company, added Frontier Airlines to its clie ...
- Q&A: Mobile's Real Work Begins Post-Campaign
Marketing Daily, Aaron Baar - Saturday, October 20, 2012
Brendan O'Kane, CEO at OtherLevels, which helps mobile marketers analyze their campaig ...
- From The Dream Of A 'People Meter' To The Reality of a Place Meter
Mobile Insider, Steve Smith - Thursday, October 18, 2012
A new analytics product from Placed is an intriguing update on t ...
- MasterCard Mines Purchase Data For Analytics
Online Media Daily, Wendy Davis - Wednesday, October 17, 2012
Credit card giant MasterCard has rolled out a new analytics offering th ...
- Strategic Analysis Of Multichannel Consumer Behavior
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 17, 2012
What is the role of the search engine in the purchase pa ...
- Study: Facebook's Brand Value Beats Rivals
Online Media Daily, Gavin O'Malley - Tuesday, October 16, 2012
Overtaking Google and Apple, Facebook's overall brand value bested any other ...
- FT Winds Up Digital Learning Days For Staff
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 10, 2012
The Financial Times offered staff a host of panel discussions and presentation ...
- Turner Joins THREE As SVP, Analytics
Online Media Daily, Fern Siegel - Tuesday, September 25, 2012
Adam Turner has joined research consultancy THREE as senior vice president, advanc ...