Kantar Media Acquires AdGooroo
WPP Group's Kantar Media, which provides insights into online marketing and advertising, has acquired AdGooroo to expand on its insights into global digital media. The acquisition of AdGooroo gives Kantar Media tools focusing on competitive keyword and budget analysis, ad creative pieces, back-link data, campaign statistics, as well as the ability to compare monthly amount spent on paid search ads. The technology also tracks changes to algorithms and impressions.
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