- Euclid Raises $17 Mil, Aims To Level Online/Offline Data Field
Online Media Daily, Mark Walsh - Thursday, February 21, 2013
Euclid offers a system that allows brick-and-mortar retailers to track consumers' shoppi ...
- Cohort Analysis: The Key To Agile Marketing?
Search & Performance Insider, Ryan DeShazer - Tuesday, February 19, 2013
"This is a really underutilized segmentation technique." An industry colleague shared th ...
- Study Reveals How Marketers Should View Access To Data
SearchBlog, Laurie Sullivan - Monday, February 18, 2013
Some 46% of marketers participating in the 2013 MarketingSherpa Marketing Analytics Benchma ...
- Will Big Data Replace Ratings?
MediaDailyNews, George Simpson - Friday, February 15, 2013
Netflix says it doesn't release any ratings for its original content ...
- Analytics Firm Marin Software Files For IPO
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 14, 2013
Marketing analytics and campaign management firm Marin Software on Wednesday filed f ...
- Rector To VP, Sales For Voltari
Online Media Daily, Fern Siegel - Wednesday, February 13, 2013
Voltari, a division of Motricity, focused on predictive analytical solutions for mobi ...
- Lenovo Taps Digitas For All Media
Online Media Daily, Joe Mandese - Thursday, February 7, 2013
Digitas has been named the North American media agency for computer market ...
- TapSense Launches M3 Cloud
Online Media Daily, Fern Siegel - Wednesday, February 6, 2013
TapSense has launched M3 Cloud, a marketing platform for retail apps, whi ...
- SellPoint Acquires ShowUhow Video Network
Online Media Daily, Laurie Sullivan - Monday, February 4, 2013
In a move intended to remodel the online shopping experience, SellPoint, whi ...
- Twitter Confirms Bluefin Labs Acquisition
Raw, Laurie Sullivan - Tuesday, February 5, 2013
Twitter confirmed Tuesday it acquired Bluefin Labs, a social TV analytics compa ...