Twitter Confirms Bluefin Labs Acquisition

by , Feb 5, 2013, 7:06 PM
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Twitter confirmed Tuesday it acquired Bluefin Labs, a social TV analytics company that provides data products to brand advertisers, agencies, and TV networks. The acquisition reflects a commitment to social TV measurement based on Nielsen's SocialGuide platform.

Ali Rowghani, chief operating officer, wrote in a blog post that Twitter believes Bluefin's data science capabilities and social TV expertise will help create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.

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