- McD's Latest Happy Meal Toys: Mini Skechers
Marketing Daily, Karlene Lukovitz - Thursday, August 25, 2011
Taking Happy Meal partnerships into the realm of apparel, McDonald's has launch ...
- Lacoste's New Strategy: Dress The Wait Staff
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 24, 2011
While it still outfits professional athletes, the brand has begun putting i ...
- Procrastinators Predicted To Be Good For Stores
Marketing Daily, - Tuesday, August 23, 2011
A new survey from the National Retail Federation finds that down-to-the-wire paren ...
- Abercrombie To 'Jersey Shore': Take Clothes Off
MediaDailyNews, Wayne Friedman - Wednesday, August 17, 2011
In a bit of reverse product placement, teen clothing retailer Abercrombie &am ...
- Abercrombie & Fitch Tells 'Jersey Shore': Please Don't Wear Our Clothes
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 17, 2011
Mike "the Situation" Sorrentino may have to find some new attire f ...
- Old Navy Launches Team Sports Apparel
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
Old Navy will enter the multibillion-dollar sports apparel and merchandising business wi ...
- Gap Expands Its Athleta Line
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 11, 2011
San Francisco-based Gap has opened its third Athleta location. The store, ...
- Adidas Originals Debuts New Ad Campaign
Marketing Daily, - Wednesday, August 10, 2011
After previewing its new fall ad campaign at Lollapalooza, Adidas Original ...
- Levi's Latest 'Go Forth' Effort: Strictly Social
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended ...
- Skechers Moves Into Consumer Electronics
Marketing Daily, - Tuesday, August 9, 2011
Skechers is getting into the consumer electronics game. ...
- Levi's New Marketing Executive Takes The Helm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Rebecca Van Dyck led Nike Inc.'s "Just Do It" campaign and help ...
- Under Armour Launches Push For Its Athletic Shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
- Pepsi Marketing Throwback Merchandise
Marketing Daily, - Monday, August 8, 2011
As one promotion for its Pepsi Throwback recently made a permanent pa ...
- The Next NEW NEW Thing
Engage:Affluent, Patricia Pao - Wednesday, August 3, 2011
I'm predicting that 2012 will be The Year of the (Men's) Wat ...
- Puma Official Sportswear Partner Of America's Cup
Marketing Daily, - Tuesday, August 2, 2011
Footwear and apparel company Puma has signed as sportswear parter of t ...