- Fandango CMO Heads To M-GO
Marketing Daily, Aaron Baar - Tuesday, January 31, 2012
Ted Hong will lead leading marketing and communications around consumer adoption ...
- Subway Sponsors Hype Around Super Bowl App
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Subway is among the latest brands to jump into app advertising arou ...
- Buddy Media, Bazaarvoice Team On App
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Buddy Media has teamed with Bazaarvoice to allow brands to integrate user-generat ...
- App Wars Spike In December With Record User Acquisition Costs
MoBlog, Steve Smith - Tuesday, January 31, 2012
The holiday smartphone giving season is famous for driving record downloads ...
- Facebook To Launch SportStars App
Online Media Daily, Fern Siegel - Monday, January 30, 2012
Sport77 Media, a player in social media and sports, launched SportStars ...
- Digital Magazines Popular, Men Hold Edge
Online Media Daily, Erik Sass - Monday, January 30, 2012
While more than half of both male and female tablet owners a ...
- Yahoo Axes App Roster
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 30, 2012
It turns out Scott Thompson has no patience for poorly performing app ...
- Yahoo Yanks 10 Apps from Stores, Cites 'Mobile First Mindset'
MoBlog, Steve Smith - Monday, January 30, 2012
Yahoo announced it was yanking ten of its early-in apps from bo ...
- Millennial Launches App Retargeting Program
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
In its updated mobile ad forecast released Wednesday, eMarketer ranked Millennial Med ...
- MMA Issues App Privacy Guidelines
Online Media Daily, Gavin O'Malley - Wednesday, January 25, 2012
Addressing a touchy topic for consumers and their advocates, the Mobile Marketi ...
- Android Ascendant? Developers May Be Shifting Allegiances
MoBlog, Steve Smith - Wednesday, January 25, 2012
Because we just don't have enough "year of" lingo flying about t ...
- Report: Microsoft Scrapping Virtual Currency
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 24, 2012
Microsoft is in the process of discontinuing its Points virtual currency syste ...
- 'Numberlys': Fritz Lang Comes To Sesame Street
Mobile Insider, Steve Smith - Tuesday, January 24, 2012
If the new "Numberlys" interactive story and game on the iPad loo ...
- Guvera Becomes Capitalist Tool, Uses Brand Dollars To Revolutionize Online Music
Online Media Daily, Joe Mandese - Monday, January 23, 2012
Free, ad-supported, licensed music streaming and download service Guvera Entertainment has unveil ...
- TWC Launches iPhone App
MediaDailyNews, Aaron Baar - Friday, January 20, 2012
Time Warner Cable has launched a new iPhone app that allows custome ...
- Facebook Expands Timeline, Pushes 60 Lifestyle Apps
Online Media Daily, Mark Walsh - Thursday, January 19, 2012
Facebook on Wednesday evening unveiled more of the Open Graph applications introduc ...
- Viggle Checks In As Loyalty TV Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 18, 2012
Function(x) said Wednesday it plans to launch Viggle, a free loyalty progr ...
- Loyalty, Not the Hard Sell, Drives In-App Purchases
MoBlog, Steve Smith - Thursday, January 19, 2012
According to app analytics firm Localytics, it takes over 10 sessions wi ...
- No More Dora The Murderer or Pokemon the Pervert
VidBlog, Daisy Whitney - Thursday, January 19, 2012
I can still recall my shock at seeing a perverted Pokemon vid ...
- Mobile Gaming Not Killing Handheld Consoles Yet
Mobile Marketing Daily, Steve Smith - Wednesday, January 18, 2012
The shift of game revenues from traditional dedicated consoles to smartphones h ...
- Freemium To Drive 64% Of App Revenue By 2015
Mobile Marketing Daily, Steve Smith - Wednesday, January 18, 2012
Free is the best way to make money in the app worl ...
- Spot of Bother - Struggling With The Mobile-To-TV Connection
MoBlog, Steve Smith - Wednesday, January 18, 2012
The prospect of having apps on the TV breeds a certain expectatio ...
- Action Movie FX: A Branded App Without The Brand
MoBlog, Steve Smith - Tuesday, January 17, 2012
The Bad Robot Interactive unit chose not to put out another chee ...
- NY Post Ignites Kindle Fire App
Raw, Mark Walsh - Tuesday, January 17, 2012
The New York Post is the latest publication to introduce an a ...
- Univision launches New iPhone App
MediaDailyNews, Fern Siegel - Friday, January 13, 2012
Spanish-language network Univision launched a new iPhone app for news called Notici ...
- Apple Polishes iTunes Store Shopping Experience
MoBlog, Steve Smith - Sunday, January 15, 2012
The dirty little secret of iTunes is that it really is n ...
- Comedy Central App Promotes Friday Night Line-Up
Online Media Daily, Fern Siegel - Friday, January 13, 2012
CC Stand Up is an app attached to Comedy Central's official Facebo ...
- Not App-y: Tracking Service Says Publication Apps Seriously Lacking
Around the Net In Media, Phyllis Fine - Friday, January 13, 2012
Many newspaper and magazine tablet apps "have at least one serious shortcoming ...
- Showtime Goes Mobile With 'Anytime'
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 11, 2012
Following HBO’s lead, Showtime this week unveiled an iPad app, Showtime Anytim ...
- News Corp Utilizes Xbox Apps To Voice Fox, 'WSJ' Preferences
MediaDailyNews, Wayne Friedman - Tuesday, January 10, 2012
Microsoft Corp. and Fox's parent News Corp. announced a series of n ...