Tag results for "attribution" for December 2016
- New From the DMA: A Cross-Device RFI And GlossaryA look at the DMA's sample RFI for use when buying cross-devi ...
- TubeMogul Secures Instagram Partner Member StatusTubeMogul announced on Thursday that Instagram has named the advertising software compa ...
- IAB: Ad Fraud, Device Measurement, And Attribution Continue To Be Key Issues In 2017The Interactive Advertising Bureau (IAB) has had a busy year working ...
- Attribution Wars: Google vs FacebookIt should be little wonder that attribution is one of today's bigge ...
- Facebook Advertisers Dissatisfied with AttributionA whopping 87 percent of Facebook advertisers are dissatisfied with their curre ...
- Continuously Building a Better MousetrapDuring her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AE ...
- Picking an Attribution Model There are many attribution models that can be deployed by your bra ...
- Tech Silos and the Disparate Connection of DataThe number one challenge for digital marketers today is the disparate connecti ...
- When Last Click Attribution Isn't EnoughAttribution is the single biggest challenge for a brand manager, James Brohame ...
- Search Marketers' Wish List: Bring Back Organic DataSpeaking during the "Fragmentation-Tying Search to Retail in Stores" panel during S ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- PubMatic President Says Facebook/Google Duopoly Will Reach Tipping Point In 2017PubMatic President Kirk McDonald projects that in 2017, the Facebook/Google duopoly wi ...
- MediaMath CEO Says Real-Time Marketing Needs Best Practices, Programmatic Needs New Business ModelsMediaMath CEO Joe Zawadzki eyes 2017 as a year to formulate be ...
- How Many Devices Can You Measure?The new wave of cross-device attribution. An interview with Rahul Bafna ...
