- Walking Before Running Into Augmented Reality
The Third Screen, Chuck Martin - Wednesday, December 26, 2012
After struggling to find a business model as a general search overla ...
- What Most Marketers Don't Know About Bing's Augmented Reality Team
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 11, 2012
The engineers of Microsoft's Bing have been working on more than buildi ...
- Sponsor The Sandbox: AR As Personal Expression
Mobile Insider, Steve Smith - Tuesday, December 11, 2012
The simple, often cheesy, augmented reality overlay can be turned into ...
- AR Struggles To Get Beyond 'Wow, Cool'
MoBlog, Steve Smith - Tuesday, December 4, 2012
A new picture book edges the art of augmented reality toward, wel ...
- The Campaign Goes AR: Should (Augmented) Reality Be Biddable?
MoBlog, Steve Smith - Monday, November 5, 2012
An artful use of AR to trigger Obama and Romney campaign interactio ...
- Very.co.uk Pilots Blippar In 'Fabulous'
Around the Net In OMD Europe, Nina Lentini - Sunday, October 28, 2012
The online retailer pilotted Blippar functionality in a four page fashion advertori ...
- The Future Of Augmented Reality
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 29, 2012
Diving into what will likely be a serious matter for media buye ...
- Imagine AR Becoming A Reflex
MoBlog, Steve Smith - Monday, October 22, 2012
Hardware is becoming robust enough and network speeds fast enough to he ...
- Spain's Seat Embeds AG Tech In Brochures
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 3, 2012
The Spanish auto manufacturer has teamed up with augmented reality platform Auras ...
- Green Giant To Throw Giant N.Y. Veggie Pledge Event
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
As part of its new "One Giant Pledge" campaign -- urging famili ...
- The Breeders' Cup Launches Digital Game
Marketing Daily, Karl Greenberg - Thursday, September 20, 2012
The Breeders' Cup has launched "Blazing Silks, Breeders' Cup Edition," an interacti ...
- The Four-Screen Hierarchy Is A Reality
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Dan Rosen, chief exec of WPP agency Joule, gives his keynote ...
- The Four-Screen Hierarchy Is A Reality
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Dan Rosen, chief exec of WPP agency Joule, gives his keynote ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Sna ...
- Sainsbury's Magazine Uses AR For Content, Ads
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 5, 2012
Sainsbury's magazine has launched its first interactive issue using Aurasma technology. Produc ...
- AMD Exec: Data Explosion In Surround Computing
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 29, 2012
Unstructured data like video will grow from 245 exabytes of data acro ...
- Google's Glove-Based Patent
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 28, 2012
Touch and gesture continue to provide an alternative method to search, alo ...
- Heat Will Use Augmented Reality In Future
Around the Net In OMD Europe, Nina Lentini - Sunday, August 26, 2012
In July, the celebrity magazine released its first augmented reality issue, whi ...
- Old Bay Brings Labels To Life
Marketing Daily, Aaron Baar - Wednesday, August 8, 2012
The brand is turning its logos and packaging into 3D interactive gam ...
- Now Onto The 'Year Of AR' And The Post-Smartphone Era?
MoBlog, Steve Smith - Tuesday, August 7, 2012
Augmented Reality truly takes off when it gets embedded in eyewear, sa ...
- Old Bay Seasoning Almost Gets Me To Play With My Food The AR Way
MoBlog, Steve Smith - Friday, August 3, 2012
AR is the new QR -- and I don't mean that necessari ...
- Maidenform Uses Augmented Reality To Debut New Brand
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2012
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says ...
- Augmented Reality Puts Consumers In The Game
Online Media Daily, Laurie Sullivan - Thursday, March 1, 2012
Game developers will soon have the ability to connect Total Immersion's augment ...
- Barbie Opens Up Her 'Big Pink Closet'
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
With Toy Fair 2012 just days away, Mattel says it is introduci ...
- Tic Tac Offers AR App Experiences
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
The outdoor and print ads highlight facts about daily activities, such ...