- GMAC Loosens Credit To Expand Auto Lending
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 31, 2008
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- Motorcycle Council Bows Social Web Site
Marketing Daily, - Tuesday, December 30, 2008
The Motorcycle Industry Council has launched a social networking Web site, RockMo ...
- Hyundai's Marketing Veep Spells Out Brand Plan
Marketing Daily, Karl Greenberg - Tuesday, December 30, 2008
Joel Ewanick, vice president of marketing for Hyundai Motor America, spoke wi ...
- Some Lincoln Models Will Park Themselves In '09
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 30, 2008
Two Lincolns -- the MKT luxury crossover and the MKS large sed ...
- U.S. Gives $5 Billion To Auto Lender GMAC
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 30, 2008
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- Honda, Toyota Most-Researched Cars
Marketing Daily, - Monday, December 29, 2008
Kelley Blue Book says the most-researched new cars of 2008 were, ...
- Hyundai To Drive Genesis Into Super Bowl
Marketing Daily, Karl Greenberg - Monday, December 29, 2008
Joel Ewanick, Hyundai's VP/marketing, says the televised big-event tactic is both efficie ...
- Hyundai Buys Two Spots For Super Bowl
MediaDailyNews, Wayne Friedman - Monday, December 29, 2008
NBC has moved two steps closer to its Super Bowl goal--as Hyund ...
- Porsche Ekes Out A Profit In Lean Year For Autos
Around the Net In Brand Marketing, Thom Forbes - Monday, December 29, 2008
A few auto brands managed to turn a profit last year, thou ...
- Harley Adds Muscle To Female-Directed Efforts
Marketing Daily, Karl Greenberg - Friday, December 26, 2008
The Motorcycle Industry Council, an Irvine, Calif.-based industry organization, says women n ...
- Possible Automotive Media Rethink
Research Brief, Jack Loechner - Monday, December 29, 2008
According to a recent analysis of BIGresearch's SIMM database by Prosper Technologie ...
- Honda Effort Showcases Its NHL Support
Marketing Daily, Karl Greenberg - Friday, December 26, 2008
The ad breaking during the Winter Classic shows scenes of kids ...
- Chrysler Says 'Thanks'
Marketing Daily, - Tuesday, December 23, 2008
Chrysler LLC is launching an ad offering a general thanks for t ...
- Detroit Auto Show Said To Be On Track
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2008
A NAIAS rep says the yearly show--which last year brought some 700,0 ...
- Ford Fusion Hybrid Will Boast 41 MPG, Setting Up 'Marketing Coup'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 23, 2008
The new Ford Fusion hybrid will get 41 mpg in the ci ...
- Toyota's Budget For 2009 Uncertain; Introduces Venza
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 23, 2008
Toyota hasn't said what impact its first-ever operating loss will have ...
- Yokohama Rotates Team Members
Marketing Daily, - Monday, December 22, 2008
Fullerton, Calif.-based Yokohama Tire has promoted Dan King, from VP/sales to VP/sal ...
- Honda, Fox Partner For Music Promotion
Marketing Daily, - Monday, December 22, 2008
Until Jan. 9, marching band fans can log onto www.myspace.com/hondabattleofthebands and vo ...
- Edmunds Sees '08 Auto Sales Down By 18%
Marketing Daily, Karl Greenberg - Monday, December 22, 2008
"Despite the unit sales increase from November, December's expected 9.8 million [seasonal ...
- Ford Scores On The PR Front By Nixing Bailout Aid
Around the Net In Brand Marketing, Thom Forbes - Monday, December 22, 2008
Ford instantly earned the admiration and appreciation of consumers by declining ...
- Auto Bailout Won't Mean More Ad Buys
Around the Net In Media, Joan Voight - Monday, December 22, 2008
...
- As Meyer Exits Chrysler, It Shutters CMO Job
Marketing Daily, - Friday, December 19, 2008
Deborah Meyer, VP/CMO of Chrysler, who came to the company last ye ...
- Cadillac Launches Web Campaign For V-Series
Marketing Daily, Karl Greenberg - Friday, December 19, 2008
"It was kind of planned as a consumer outreach event to g ...
- Bailout Assured, GM And Chrysler Makes Plans
Marketing Daily, Karl Greenberg - Friday, December 19, 2008
Chrysler will go ahead with 24 vehicle launches through 2012, with ha ...
- White House: $17.4 Billion Loan Program For Automakers
Around the Net In Brand Marketing, Thom Forbes - Friday, December 19, 2008
In return for an extensive restructuring of its outstanding debt and lab ...
- Toyota Puts CPO Dealer Inventory On EBay
Marketing Daily, Karl Greenberg - Thursday, December 18, 2008
Norm Olson, retail sales operations manager, explains that Toyota TCUV has ...
- GM, Chrysler Talking Merger Again
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 18, 2008
Cerberus Capital Management is now willing to give up partial ownership ...
- Detroit's Ad Dollars Flow Even As Production Is Suspended
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 18, 2008
Chrysler may be shutting down production for a month but the marketi ...
- Chrysler Shifts Sales, Marketing Organization
Marketing Daily, - Wednesday, December 17, 2008
Steven Landry, formerly EVP/North American sales, has been appointed EVP/North America Sal ...
- Motorcycle Ownership Experience On Upswing
Marketing Daily, Karl Greenberg - Wednesday, December 17, 2008
"This indicates that the current population of motorcycle buyers is aging, a ...