- Ford Of Canada Lets Customers Stand For The Brand
Marketing Daily, Karl Greenberg - Thursday, February 28, 2008
[Automotive] "We don't own the brand the way we used to; consume ...
- Edmunds.com Predicts February Car Sales
Marketing Daily, - Thursday, February 28, 2008
Santa Monica, Calif.-based auto research firm and consumer car-shopping Web site Edmunds.c ...
- Dodge Using Journey To Get Buyers Pacifica Could Not
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2008
[Automotive] "The ads will focus on how Journey can enable you ...
- Scion Puts Docu-Videos On Web Site
Marketing Daily, - Wednesday, February 27, 2008
Toyota's Scion division is running documentary-style videos on its rich media lifesty ...
- Automakers Offering Big Incentives On Many Models
Around the Net In Brand Marketing, Ross Fadner - Tuesday, February 26, 2008
Carmakers are offering buyers with good credit low financing rates, rebates, lea ...
- New Campaign For Hummer As Sales Sag
Around the Net In Media, William Spain - Tuesday, February 26, 2008
In an attempt to improve sales, General Motors' Hummer brand has roll ...
- Porsche Cars North America Names New President/CEO
Marketing Daily, - Tuesday, February 26, 2008
Detlev von Platen has been promoted to president and CEO of Porsc ...
- Mercedes Adds TV to 'Mixed Tape' Program
Marketing Daily, Karl Greenberg - Tuesday, February 26, 2008
[Automotive] Mercedes-Benz is taking its three-year-old online music-download program "Mixed Tape" a ...
- Daimler AG's 'Smart' Division Gets Its Own Coffee Table Book
Marketing Daily, - Tuesday, February 26, 2008
Smart, a division of Daimler that AG is promoting the brand v ...
- Drivers Hangs Onto Their Cars Longer
Around the Net In Brand Marketing, Thom Forbes - Friday, February 22, 2008
...
- Toyota Retools Its Approach To Global Markets
Around the Net In Brand Marketing, Thom Forbes - Friday, February 22, 2008
Toyota's top executives are trying a difficult balancing act-- replicating the company ...
- Subaru Sponsoring Flower Shows
Marketing Daily, - Thursday, February 21, 2008
Subaru, a car brand more associated with bicycle racing and all-wheel dri ...
- BMW Mini Campaign Supports Brand, Launches Clubman
Marketing Daily, Karl Greenberg - Thursday, February 21, 2008
[Automotive] Says the company's marketing communications manager, efforts running now aim ...
- Homemade Honda Spot Is A Good FIT
Marketing Daily, Tanya Gazdik - Thursday, February 21, 2008
[Automotive] John Kramer, an aspiring filmmaker and winner of the Crackle.com sho ...
- Homemade Honda Spot Is A Good FIT
Online Media Daily, Tanya Gazdik - Thursday, February 21, 2008
While some advertisers debate the benefits of putting marketing dollars onto soci ...
- Chevy Touts Greenness In Hollywood
Marketing Daily, - Wednesday, February 20, 2008
General Motors' Chevrolet division is trying to out-green Toyota on the We ...
- Ford Backs College Basketball With Promo
Marketing Daily, - Wednesday, February 20, 2008
Ford is sponsoring the 2008 Central Intercollegiate Athletic Association Basketball Tournament. T ...
- BMW Realigns Sales, Marketing Staffs
Marketing Daily, - Wednesday, February 20, 2008
BMW Group is shifting sales and marketing staff at its headquarters ...
- Scion Goes After Urban Youths With Street, Web Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2008
[Automotive] The animated "deviants" are gremlin-like characters that were central to Attik ...
- Goodyear Breaks New Ads During Daytona 500
Marketing Daily, - Tuesday, February 19, 2008
As the exclusive tire supplier of Nascar's three largest racing series, T ...
- Ford Introduces Fiesta For All Markets
Around the Net In Brand Marketing, Thom Forbes - Friday, February 15, 2008
Ford's new Fiesta small car--which was shown as a concept vehicle und ...
- Nationwide Runs Nascar-Related Promotion
Marketing Daily, - Friday, February 15, 2008
Nationwide Insurance is leveraging a relationship with Nascar to run an onli ...
- ExxonMobil Pushes Relationship With Nascar For Mobil 1
Marketing Daily, Karl Greenberg - Friday, February 15, 2008
[Automotive] One ad in the new aggressive campaign has a mom ...
- Lexus Inks Deal With PGA's Howell III
Marketing Daily, - Thursday, February 14, 2008
Lexus has signed two-time PGA winner Charles Howell III to a sponsorsh ...
- Sirius, Chrysler Extend Agreement To '17
Marketing Daily, - Thursday, February 14, 2008
Sirius Satellite Radio and Chrysler have inked an agreement extending Sirius exclusive-provid ...
- Direct Marketing Pays Off Big For Auto Retailers
Research Brief, Jack Loechner - Thursday, February 14, 2008
The Direct Marketing Association's (DMA) "Direct Marketing Facts and Figures in t ...
- Toyota Pitches Corolla To Dreamers With Little Coin
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2008
[Automotive] Says Saatchi & Saatchi's Greg Wells: "The challenge was to rejuvena ...
- GM Posts Huge Loss, Offers All Retirement Packages
Marketing Daily, - Wednesday, February 13, 2008
GM may have strong sales of key new vehicles, but it post ...
- Heads Roll--Again--As Kia Rushes To Own U.S. Market Segment
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2008
[Automotive] "When Kia was up 4% at the end of last ye ...
- Kia's Marketing VP Follows CEO Out The Door
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 12, 2008
Ian Beavis, Kia's vice president of marketing since May 2005, was l ...