Von Platen, who most recently was president and CEO of Porsche France, will begin the US job in April. He succeeds Peter Schwarzenbauer who has been named to the management board of Audi AG, in Ingolstadt, Germany, where he will handle worldwide sales and marketing for the sibling brand.
Porsche's US operations are based in Atlanta. Porsche reported sales of 36,680 units in the United States and Canada, last year, accounting for 40% of Porsche's worldwide sales. Starting in April, Porsche's North American operations will focus on the U.S., while the newly formed Porsche Cars Canada will handle that country.
Christian Marti was appointed president and CEO of Porsche Cars Canada.