- Saab Re-Launches Brand With New Ads
MediaDailyNews, - Monday, January 31, 2011
Saab is launching a new campaign tonight via McCann Worldgroup Detroit's "Te ...
- Chevrolet Goes For Goal With Super Bowl Buy
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
Chevrolet may have been licking its wounds last year, but it's ba ...
- Slow-up In January Auto Sales?
Marketing Daily, - Monday, January 31, 2011
J.D. Power & Assoc., which keeps tabs on auto sales volume throu ...
- Saab Relaunches Brand In U.S. Via 'Story Of'
Marketing Daily, - Monday, January 31, 2011
The effort, "The Story of Saab," aims to relaunch the brand ...
- Porsche Does Grassroots, Social Media Program
Marketing Daily, - Monday, January 31, 2011
Porsche is launching a big grassroots and social-media program in Dallas wi ...
- GM Launches Syndicated Male-Lifestyle TV Show
Marketing Daily, - Monday, January 31, 2011
General Motors has launched a new TV series called "Inside the Vault ...
- WGN, GM Target Men For 'Vault' Series
MediaDailyNews, David Goetzl - Monday, January 31, 2011
A Starcom MediaVest unit has crafted a deal making General Motors ...
- Deal Allows Google To Keep Users' WiFi Data Confidential
Online Media Daily, Wendy Davis - Monday, January 31, 2011
The Connecticut Attorney General has agreed that Google need not turn ov ...
- Nissan Now Second Among Japanese Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
Nissan Motor has passed Honda Motor to become the second-largest Japanese automake ...
- NAPA Backs Hispanic Sports Tour
Marketing Daily, - Friday, January 28, 2011
Auto parts retailer NAPA, which is Official Auto Parts Sponsor of t ...
- Audi Super Bowl Ad Puts Redefined Luxury In Driver's Seat
MediaDailyNews, David Goetzl - Friday, January 28, 2011
Audi will join the traffic jam of car ads in the Sup ...
- NASCAR Airs Racing Specials In 3D
MediaDailyNews, David Goetzl - Friday, January 28, 2011
After TNT offered a NASCAR race in 3D last summer that air ...
- A Healthier GM Withdraws Loan Request
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
General Motors won't need that $14.4 billion in low-interest loans from t ...
- Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of a ...
- Toyota Studies Plug-In Market Via Zipcar Fleet
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
Zipcar, Inc., a car-sharing service, has signed a deal with Toyota ...
- Avis Ad Claims 'We Try Harder'
Marketing Daily, - Thursday, January 27, 2011
Avis Rent A Car is launching a new ad campaign that featur ...
- Toyota Recalls Lexus For Fuel-Pressure Sensor
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Toyota Motor is recalling 1.7 million or so vehicles worldwide to che ...
- Ford Expects 2010 To Be Most Profitable Since '00
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Ford Motor may report its most profitable year since 2000 tomorrow, wh ...
- J.D. Power: Web Sites Should Watch The Gaps
Marketing Daily, Karl Greenberg - Wednesday, January 26, 2011
The consumer Web sites for auto brands should be like their product ...
- VW Will Tease Beetle, Tout Passat in Super Bowl
Marketing Daily, - Wednesday, January 26, 2011
Volkswagen of America has two 30-second ads slated for next week's Sup ...
- Cars Will Soon Do Something Auto Executives Wouldn't Dream Of: Talk To Each other
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
Vehicles from different brands may soon talk to each other, though th ...
- Same Ol': Domestic Trucks, Japanese Sedans Dominate 2010
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
It's been this way for years, and if Edmunds.com is right, ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- Suzuki Does Regional Strategy for Super Bowl
Marketing Daily, - Tuesday, January 25, 2011
Suzuki is will do a spot buy around Super Bowl XLV. T ...
- BlueKai Pulse: Luxury Auto Buyers Ready To Roll
Online Media Daily, OMMA Editors - Wednesday, January 26, 2011
December shows increased intent for hotels and lodgings for Reno, NV ...
- Toyota Seeks To Restore Quality With Hyper-Awareness
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 25, 2011
The automaker has increased the size of its vehicle inspection teams; install ...
- Could Executive Changes At GM Hurt The Company?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 25, 2011
Detroit News columnist Daniel Howes says stability suffers when a company ge ...
- Motorcycle Brands Look For Keys To Youth
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
Both the products and the news are surprising in the motorcycle busine ...
- Variety Is Spice Of Life For BMW's X3 Bowl Ads
Marketing Daily, Karl Greenberg - Monday, January 24, 2011
BMW wants people to know that its new X3 crossover comes ...
- Ducati Reports Strong 2010
Marketing Daily, - Monday, January 24, 2011
Ducati North America says motorcycle sales are on a roll. According ...