- Acura Back For Coffee Refill With Seinfeld
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2014
The deal means Acura, which has backed the show exclusively for t ...
- Infiniti's Witherspoon Drives Infiniti Down New Roads
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2014
The director of marketing for Infiniti Americas has plenty of luxury vehic ...
- Lyft, Enterprise Want Lawsuit Over Data-Sharing Thrown Out
Online Media Daily, Wendy Davis - Wednesday, April 30, 2014
Ride-sharing company Lyft and car rental company Enterprise Holdings are asking ...
- Acura's Accavitti Says TLX, Re-org Make Job Easier
Marketing Daily, Karl Greenberg - Monday, April 28, 2014
It's theoretically easier, but the breadth of my assignment is greater becau ...
- Toyota To Leave California For Texas
Marketing Daily, Karl Greenberg - Monday, April 28, 2014
Unsaid is that, at least in part, the money is talking. Aft ...
- NEW! Nissan Turns Its Pathfinder Into Modern-Day Noah's Ark
Out to Launch, Amy Corr - Thursday, April 24, 2014
Nissan Pathfinder launched a TV spot during the NBA playoffs on T ...
- Colleen DeCourcy Named 11th Partner of Wieden+Kennedy
Mediapsssst, Richard Whitman - Wednesday, April 23, 2014
That's a pretty elite group of Adlanders. Meanwhile, Choose Chicago has select ...
- The Eye Of The Consumer Is What Makes A Brand 'Luxurious'
Engage:Affluent, Frank Riolo - Wednesday, April 23, 2014
I recently started a search for a new car. While I ha ...
- Dodge 100th Anniversary Video Goes Viral
Marketing Daily, Tanya Gazdik - Monday, April 21, 2014
"This is precisely the kind of advertisement we have come to expe ...
- Fields About To Take Wheel At Ford, Reports Say
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 22, 2014
Ford CEO Alan Mulally is going to take the exit ramp earli ...
- GM Sticks With Marketing Plans
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
General Motors, facing overwhelming criticism for the recall of millions of ca ...
- Toyota's Scion Eyes Digital, Release Series For Awareness
Marketing Daily, Karl Greenberg - Thursday, April 17, 2014
"It's no secret Toyota has had to prioritize, and that impacts produ ...
- With Table Stakes, Nothing's Off The Turntable Table At NYIAS
Marketing Daily, Karl Greenberg - Friday, April 18, 2014
Who is competing with whom? Frankly it's getting hard to tell. ...
- How To Use Google +Post Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 17, 2014
Initially announced in December, +Post ads are pieces of content that bran ...
- AutoTrader Says Industry Must Connect Digital Dots
Marketing Daily, Karl Greenberg - Wednesday, April 16, 2014
At Wednesday's NADA /J.D. Power-sponsored Automotive Forum, Jim Franchi, division president ...
- Mini Spotlights Owners For Mini Hardtop
Marketing Daily, Karl Greenberg - Thursday, April 17, 2014
Since its launch in the U.S. in 2002, Mini has cultivated ...
- It's Back To The Future For Ford's Mustang
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 17, 2014
Ford stood far above the crowd at the press preview for t ...
- NADA's McConnell Spotlights Franchise System Virtues
Marketing Daily, Karl Greenberg - Tuesday, April 15, 2014
Forrest McConnell III, chairman of the National Automobile Dealers Association and ...
- GM's Barra Announces New Global Safety Group
Marketing Daily, Karl Greenberg - Tuesday, April 15, 2014
General Motors CEO Mary Barra was fairly defensive during the Q&A porti ...
- MINI USA Becomes Hearst Men's Group Largest Digital-Only Ad Deal
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2014
MINI USA looked for a media partner to launch a new hardt ...
- NEW! Honda Uses Emoticons To Encourage Millennials Not To Text And Drive
Out to Launch, Amy Corr - Tuesday, April 15, 2014
Bubba Watson stars in the latest 'This is SportsCenter' ads. Would y ...
- Among US Car Makers, Chevy's Online Ads Get Around, Says Unruly Media
VidBlog, P.J. Bednarski - Wednesday, April 16, 2014
GM's Chevrolet nameplate finished fourth among all car makers worldwide in onli ...
- New York Auto Show Shows It All, But Mostly Small
Marketing Daily, Karl Greenberg - Monday, April 14, 2014
Poster ads, on subways, buses, kiosks, and phone booths (yes, New Yo ...
- Mitsubishi Outlander Campaign Brings Home Newborns
Marketing Daily, Karl Greenberg - Monday, April 14, 2014
The automaker says the effort will include TV spots based on t ...
- Fans Helped Design Mini Cooper Debuting At New York Auto Show
MAD, Larissa Faw - Wednesday, April 9, 2014
The new car will be car will be unveiled at the sh ...
- General Motors Dealers Tops In Service
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2014
Good news for GM is that in the J.D. Power 2014 U. ...
- Jumpstart Taps Rubicon For Private Exchange
MediaDailyNews, Erik Sass - Wednesday, April 9, 2014
Hearst Magazines' Jumpstart Automotive Group has partnered with the Rubicon Project ...
- Jumpstart Taps Rubicon, Launches Private Exchange For Auto Marketers
Real-Time Daily, Tyler Loechner - Wednesday, April 9, 2014
Jumpstart Automotive Group has partnered with Rubicon Project to launch a priva ...
- Troy-Bilt Lets Gardening Enthusiasts 'Think Spring'
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2014
Dave Evans, senior account executive at Marcus Thomas, tells "Marketing Daily" t ...
- For Lexus, The Letter Of The Month Is F
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
The new ad exemplifies all of that through a series of frenet ...