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GM Sticks With Marketing Plans

General Motors, facing overwhelming criticism for the recall of millions of  cars with defective ignition switches, will not change the strategy for selling its current lineup of new cars and trucks. Tim Mahoney, chief marketing officer and global Chevrolet and global GM marketing operations leader, said the automaker is not spending more on advertising or incentives than previously budgeted and isn’t likely to change that strategy.

Read the whole story at Detroit Free Press »

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