- Automakers Launch Halloween And Vine Efforts
Marketing Daily, Karl Greenberg - Friday, October 31, 2014
There are serious shows coming up for automakers. SEMA happens this wee ...
- Chevrolet Touts Colorado Mid-Size Truck As Truck-Guy Talisman
Marketing Daily, Karl Greenberg - Thursday, October 30, 2014
It's prime time for mid-size trucks. But forget bales of hay a ...
- Today's News Is All About 'Technology And Stuff'
Marketing Daily - Top of the News, Thom Forbes - Friday, October 31, 2014
No, we're not talking about Apple or Amazon or Big Data ...
- With Myriad Partnerships, Mazda Is Always On
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
Mazda is not spending lots more money than it did last yea ...
- Honda Haunts Twitter, Gives Out Halloween Candy
Mobile Marketing Daily, Steve Smith - Thursday, October 30, 2014
The auto brand is looking for spooky selfies this Halloween and givi ...
- Translate Data Into A Better Car-Buying Experience
Marketing Daily, Joe Stanhope - Wednesday, October 29, 2014
If you bought a car within the last few years, you probab ...
- Kia Touts Luxury K900 With New NBA Deal
Marketing Daily, Karl Greenberg - Tuesday, October 28, 2014
Its first move to align luxury with hoops was to tap Clevela ...
- Is Kit Kat Looking For A New London Agency?
Mediapsssst, Richard Whitman - Tuesday, October 28, 2014
If the rumors are true -- and they almost always are ...
- CP+B Lands Global Infiniti Assignment
MAD, Larissa Faw - Monday, October 27, 2014
With the win, Crispin, an MDC Partners ad shop, will open addition ...
- WPP's AKQA Successfully Defends Its Audi Digital AOR Assignment
MAD, Steve McClellan - Monday, October 27, 2014
Audi of America has named AKQA digital agency of record after ...
- Here's the Best-Ever Explanation of the Futility of the Ad Banner
Mediapsssst, Richard Whitman - Monday, October 27, 2014
In, perhaps the best explanation of the futility of ad banners ev ...
- AIMExpo Looks To Be THE U.S. Motorcycle Show
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
"At the end of the day, it's the trade shows that ser ...
- An Open Letter To Elon Musk: Would YOU Buy A $110,000 Taxi?
Online Spin, Maarten Albarda - Monday, October 27, 2014
Dear Elon: We all know and have come to accept that everythi ...
- When Is An Ad Featuring A Celebrity Expensive Product Placement?
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
I have been talking about the Matthew McConaughey ads for Lincoln Mot ...
- NEW! Dodge Brothers' Car Chase Spans 100 Years
Out to Launch, Amy Corr - Thursday, October 23, 2014
Boys and their toys. In this case, it's also their legacy. T ...
- Luxury Automakers Can Succeed With Premium Partnerships
Engage:Affluent, Karl Greenberg - Thursday, October 23, 2014
Automakers have found interesting ways of getting people into their cars throu ...
- Mazda Grabs Sponsorship Of SXSW
Marketing Daily, Karl Greenberg - Wednesday, October 22, 2014
"After spending time at last year's SXSW in Austin, we knew ...
- Chevrolet, GMC Counting Big-Time On Mid-Size Trucks
Marketing Daily, Karl Greenberg - Wednesday, October 22, 2014
Mid-size trucks are officially back. At a launch event in New Yo ...
- Automakers Should Love Public Transportation
Marketing: Green, Karl Greenberg - Thursday, October 23, 2014
Some industries have been doing whatever they can to back-track mass trans ...
- AutoTrader Inks 360-degree Extension With NBA
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2014
Jessica Stafford, VP of consumer marketing for Cox Automotive, owner of AutoTrade ...
- 'Sons Of Anarchy' Ride Away On Harleys; Black Widow Rides In
Marketing Daily, Karl Greenberg - Monday, October 20, 2014
The "Sons of Anarchy" are riding Harley-Davidson Street Bobs into the sunse ...
- Nissan Evinces Marketing Lessons Well Learned
Marketing: Automotive, Karl Greenberg - Tuesday, October 21, 2014
Major brands spoke at the Association of National Advertisers' Masters of Marketi ...
- Tiers Are Falling
Marketing Daily, Aleck Schleider - Monday, October 20, 2014
Thanks to Big Data, and innovative companies like J.D. Powers & Associat ...
- Tesla Directs Consumers To Take A Direct Message To Michigan's Governor
Marketing Daily - Top of the News, Thom Forbes - Monday, October 20, 2014
Tesla Motors is urging consumers to take a direct message to Michig ...
- BMW Partners With Soho House Group For Global Effort
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2014
The effort kicked off Tuesday at Shoreditch House in London, with ...
- Kia Taps LeBron James As Luxury Ambassador
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
Kia isn't the first brand that springs to mind as needing ...
- Nick Thune Is Wacky Lyft Driver For Comedic Videos Touting 2015 Fit
Marketing Daily, Karl Greenberg - Tuesday, October 14, 2014
In another of the videos, the theme is maintaining the right in-c ...
- Smartphone Car Shoppers Share Positive Experiences
Around the Net in mCommerce, Chuck Martin - Tuesday, October 14, 2014
Auto shoppers using a smartphone are more likely to share vehicle informati ...
- Valvoline's Serious Tinkers Pitch The DIY Market
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
"We love the authenticity and gritty feel they bring, and have approach ...
- Ram Truck Goes For Cold Facts In New Feature-Forward Campaign
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
In one of the spots, as the camera follows a contractor ...