Results for 2008
  • Inconspicuous, But Influential
    According to a new survey from Mediamark Research & Intelligence, 11.5% of ...
  • The Digital Future Through The Looking Glass
    The 2008 Digital Future Project, conducted by the Center for the Digital ...
  • From Static To Dynamic Behavioral
    Though we're often creatures of habit, we know human behavior is about ...
  • Media 100 - No. 88 Howard Gardner: A Satisfied Mind
    Ever meet a cognition rock star? Well, you're about to. This is ...
  • Campaigning To The Base
    As times get harder for marketers everywhere, business for predictive analytics company ...
  • Misunderstanding The Privacy Debate?
    Sadly, [in this interview Matthew] Wise appears to fundamentally misunderstand the very ...
  • More Upheaval At Phorm
    On the heels of the departure of its four U.S. board members, ...
  • Knowing Where The Consumer Is
    In the user-centric and thus behaviorally driven world of contemporary marketing, the ...
  • Privacy Proponents Prompt President-Elect To Police
    Privacy advocates met Tuesday with members of President-elect Barack Obama's Federal Trade ...
  • NAI Overhauls Privacy Principles For Online BT Ads
    In the first major overhaul of its guidelines in eight years, the ...
  • BT Group Plans Rollout Of Phorm's Webwise Platform
    The U.K. Internet service provider BT Group said Monday it has completed ...
  • Privacy: On Doing No Harm
    The launch of the AT&T-backed Future of Privacy Forum last month sparked ...
  • Bigger Role For BT In Recession
    During the past several years, as marketers jumped headlong into the online ...
  • Show Them You Are Listening
    Profile scraping and usage tracking is one technologically advanced way to leverage ...
  • Targeting Loyalty Incentives
    Marketers have long understood that part of their job of motivating customers ...
  • Phorm Replaces Four Board Members
    In a shakeup for controversial behavioral targeting company Phorm, four board members ...
  • Delete Cookies, Says New Privacy Forum
    The AT&T-backed think tank Future of Privacy Forum has launched its first ...
  • The Future Of The Future of Privacy Forum
    Formed last week in Washington, D.C, the Future of Privacy Forum is ...
  • Targeting B-to-B Behavior
    For consumer-directed marketers, the challenge of leveraging behavioral data is to discern, ...
  • The Value Of Privacy? Make An Offer
    How much is my browsing history worth to me, anyway? Funny you ...
  • Trading Privacy For Value
    This is a great way to look at the issue -- directly ...
  • BT Self-Regulatory Group Exec Gives Notice
    J. Trevor Hughes, executive director of the Network Advertising Initiative, a self-regulatory ...
  • Hear No Evil: ISP Deletes Consumer Complaints In Forums
    In a comically inept move, U.K. Internet service provider BT Group has ...
  • Behavioral Targeting In Context
    One of the major achievements of behavioral marketing has been to allow ...
  • AT&T Backs Privacy Group Led By Former AOL Exec
    Internet service provider AT&T is backing a new privacy think tank, the ...
  • Let Your Algorithms Do the Shopping
    While much of behavioral targeting involves profiling usage patterns and content types ...
  • BT Backlash Phorming
    Behavioral targeting company Phorm seems to be suffering from a privacy-related backlash ...
  • Targeting Via Set-Top
    Most speculation about the potential of enhanced targeting and personalization of video ...
  • 'Landmark' NebuAd Case Could Decide Future Of BT
    Lawmakers and regulators are currently considering behavioral targeting and whether to enact ...
  • Burst Launches Auto Intenders Network
    Targeting national auto marketers and dealers, Burst Media is launching a behavioral ...