- Events, Social Media Link Odwalla To Young Actives
Marketing Daily, Karlene Lukovitz - Friday, July 30, 2010
While Odwalla's marketing mix includes some traditional media advertising, as well ...
- Is Vitaminwater Healthy, Or Does It just Sound That Way?
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
The Center for Science in the Public Interest gained a victory la ...
- Non-alcoholic Beverages That Purport To Help Consumers Unwind
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
After the long work week wraps up this evening, perhaps you mig ...
- Coke Partners With WNBA For Parks Program
Marketing Daily, - Thursday, July 29, 2010
Coca-Cola has signed a multiyear marketing partnership with the Womens National Basketba ...
- PepsiCo10 Finalists Pitch Digital Start-Ups
Marketing Daily, Karlene Lukovitz - Wednesday, July 28, 2010
The start-ups selected will be given the opportunity to execute a pil ...
- Anheuser-Busch Joins Delta, Coke At MSG
Marketing Daily, Karl Greenberg - Monday, July 26, 2010
Madison Square Garden has extended its deal with Anheuser-Busch. It joins sever ...
- Whole Foods Launches First-Ever "Non GMO" Soymilk
Marketing Daily, - Monday, July 26, 2010
An estimated 90% of domestic soybeans have been genetically modified. Earth Balanc ...
- Jamba Teams With California Soccer Association
Marketing Daily, - Friday, July 23, 2010
Representatives from local Jamba Juice stores will have a presence at C ...
- New Leaf Recruits 'Defenders Of Taste'
Marketing Daily, Karlene Lukovitz - Thursday, July 22, 2010
The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that inclu ...
- Sex, Lies, and Cranberry Bogs
The Social Graf, Erik Sass - Thursday, July 22, 2010
Okay, there's isn't actually any sex in this story, but it's sti ...
- Pepsi Wins Praise For Refreshing the Gulf
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
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- World Cup Campaign Helps To Boost Coca-Cola
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
Profits were up 16% in Coca-Cola's second quarter and analysts credit advertisi ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Sir Thomas Lipton: The Man Who Branded Tea
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 20, 2010
When Glascow's own Tommy Lipton arrived in America at the end ...
- Pepsi, Pytka Can't Get Enough Of The Cola Wars
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
A new Joe Pytka-directed spot for Pepsi Max out of TBWA/Chiat/Day pla ...
- Al Pacino's First Brand Endorsement: Australia's Vittoria Coffee
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
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- McDonald's Calls Off Smoothie Samples
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
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- Coke Capitalizes On Social Media Buzz
Marketing Daily, Karl Greenberg - Thursday, July 15, 2010
Coca-Cola is free. No, not in calories or caffeine, but the med ...
- Pepsi Boosts Refresh Project With New MLB Activation
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 15, 2010
...
- Regulatory Roundup: Avandia Stays For Now; BOOST Drops Claim Time
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 15, 2010
A Food and Drug Administration panel voted on Wednesday to keep GlaxoSmithKline ...
- Survey: Krispy 'Cremes' Competitors
Marketing Daily, Karlene Lukovitz - Wednesday, July 14, 2010
While Starbucks pulled the most votes when consumers were asked to na ...
- Don Francisco's Coffee Launches Super-Premium Line
Marketing Daily, - Wednesday, July 14, 2010
Don Francisco's Coffee, from F. Gavina & Sons, Inc., has introduced ...
- Starbucks Tops 10 Million Facebook Fans
Marketing Daily, Mark Walsh - Wednesday, July 14, 2010
A year ago, Starbucks knocked off Coca-Cola as the most popular corpora ...
- Beverage Industry Lobby Defeats Soda Taxes After Initial Setback
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
After Washington state passed a tax on soda and other sugary beverag ...
- Stella Artois Positions Its Beer As A 'Thing of Beauty'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
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- Red Mango Expands Smoothie Flavors
Marketing Daily, - Tuesday, July 13, 2010
The Red Mango chain has added new smoothie flavors to its men ...
- Junk 'Science': Pepsi-Sponsored Nutrition Blog Pulled
Online Media Daily, Mark Walsh - Friday, July 9, 2010
PepsiCo has earned a good deal of publicity and praise for i ...
- Report: Online Beverage Ads Pulled Highest Q1 Interaction
Marketing Daily, Karlene Lukovitz - Thursday, July 8, 2010
Results of this first of regular, quarterly analytics benchmark reports from Unica ...
- Honest Tea And Coke Discuss The Meaning Of High Fructose
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 8, 2010
Elizabeth Olson offers a case study of what happens when a glob ...
- Got Milk? Campaign Goes IPad, SMS
Marketing Daily, Karlene Lukovitz - Tuesday, July 6, 2010
Meanwhile, text messaging is enabling MilkPEP to offer female teens access ...