- Regal Offers 'Idol' Trip
Marketing Daily, Aaron Baar - Monday, February 25, 2013
Movie theater chain Regal Entertainment is teaming up with Coca-Cola to off ...
- Coca-Cola Increases Its Stake In Innocent To 100%
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Coca-Cola has increased its stake in Innocent Drinks to almost 100%, prompti ...
- Samuel Adams To Launch Boston Lager In Cans
Marketing Daily, Tanya Gazdik - Sunday, February 24, 2013
The Boston Beer Co. has spent two years doing sensory research th ...
- Report: Key Health/Wellness Trends And Ingredients
Marketing Daily, Karlene Lukovitz - Friday, February 22, 2013
Offering foods that are consistent with the nutritional guidelines in the feder ...
- SodaStream, Applebee's Top Most Innovative Food List
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
SodaStream and Applebee's head Fast Company's 2013 rankings of "The World's ...
- So Much For Romantic Idea Of Craft Beers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Anheuser-Busch InBev and SABMiller own 210 beer brands between them in ...
- Maker's Mark: Out Of The Fire, But...
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
BusinessInsider observed that "while a tiny flub can be blown up tenfo ...
- New Milk Board Campaign: The Natural Rozerem
Marketing Daily, Karl Greenberg - Monday, February 18, 2013
The effort, via Huntington Beach, Calif.-based advertising partner Grupo Gallegos, centers ...
- Sam Adams Launching Boston Lager In Cans
Marketing Daily, Karlene Lukovitz - Wednesday, February 20, 2013
Starting early this summer, Samuel Adams Boston Lager will be available ...
- Poland Spring: Media Exposure Vs. Buzz, Awareness
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decided ...
- Bringing Beer To Life
Marketing Daily, Ken Beaulieu - Friday, February 15, 2013
"If you're not storytelling, I think you're dead in the water." ...
- Survey Probes People's Food-Site Engagement
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2013
A new survey, conducted this month by The Hartman Group among i ...
- Lipton Tea Targets Youth In Instagram Contest
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 13, 2013
The competition will run via a dedicated Facebook page, where people c ...
- Did Poland Spring Blow Its Big Close-Up?
Marketing Daily, Karlene Lukovitz - Wednesday, February 13, 2013
As of late afternoon on Wednesday, the brand's only mention on soci ...
- CSPI Petitions FDA: Limit Added Sugar In Beverages
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2013
The petition is based on the FDA's classification of high fructose co ...
- Coke To Air Open-Sourced V-Day Ad On 'American Idol'
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2013
"This work redefines the benchmark of open-sourced excellence," said Jonathan Mildenhall, Coke ...
- Coke To Air Open-Sourced V-Day Ad On 'American Idol'
Raw, Karlene Lukovitz - Thursday, February 14, 2013
Coca-Cola is scheduled to air a special, "open-sourced" Valentine's Day ad tonig ...
- Did Poland Spring Blow Its Big Close-Up?
Raw, Karlene Lukovitz - Wednesday, February 13, 2013
It's not every day that a brand gets handed free exposure ...
- Mountain Dew Launches Kickstart Breakfast Soda
Marketing Daily, Karlene Lukovitz - Monday, February 11, 2013
PepsiCo's Mountain Dew brand is looking to launch a new breakfast bevera ...
- Gevalia Offers Single-Serve Samples Via Facebook App
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2013
For Valentine's Day, Gevalia coffee is offering free samples of its n ...
- Coca-Cola In UK Apparel Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 11, 2013
Artist Nigo and his Human Made project have teamed up with Bea ...
- A&W Root Beer Mascot Gets Own LinkedIn Page
Creative Media Blog, Amy Corr - Monday, February 11, 2013
Ever ask a friend or co-worker to write you a coveted Linked ...
- Shaq Endorses Blue04 Water Alliance
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 7, 2013
The role of Shaquille O'Neal will be very "hands-on" in the grow ...
- Bud Scores A Touchdown With Baby Clydesdale
Marketing Daily, Tanya Gazdik - Monday, February 4, 2013
The final results are in, and Budweiser's "Brotherhood" ad featuring its icon ...
- Brand Engagement: More Powerful But Rarer Than Ever
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The results of the new 2013 Brand Keys Customer Loyalty Engagement Inde ...