- Conscientious Consumption Driven By Gen Y
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 30, 2012
Corporate giving fell in 2009 in the wake of the Great Recessio ...
- Condom Brand Durex Launches AIDS Program
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Durex will donate one of the products for every person who ge ...
- Aldi Stretches Brand Promise For Hunger Challenge
Marketing Daily, Sarah Mahoney - Wednesday, November 28, 2012
The limited-assortment grocery store that aims to win shoppers over by stretchi ...
- Tetley USA Aids Food Banks To Mark 175th Anniversary
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
To celebrate its 175th anniversary, Tetley USA will donate supplies of i ...
- SEO Basics - Making Sure Your Site Is Ready For Year-End
Marketing: Causes, Lauren Kade - Monday, November 26, 2012
Hope everyone had a great Turkey Day! Now that you've all recover ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Mobile Network Lets Users Donate 10%
Around the Net In OMD Europe, Nina Lentini - Monday, November 19, 2012
A mobile network that allows users to donate 10% of their bi ...
- Campbell Fans Build Giant Pinterest Casserole Board
Marketing Daily, Karlene Lukovitz - Monday, November 19, 2012
Campbell will donate $1 to Feeding America for each image of t ...
- Gap Loves Love On Pinterest And Postagram
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
The campaign kicked off on Postagram and Pinterest, encouraging users to tu ...
- Lessons From The Political Season Of Noise
Marketing: Causes, Michele Campbell - Monday, November 19, 2012
I'm enjoying the silence. No more bad political ads, irritating phone call ...
- Real-Time To The Rescue
Marketing Daily, Samuel Rosen - Friday, November 16, 2012
Real-time is far more than a trend. It's a reality. A reali ...
- Men's Grooming Category Gets Into 'Movember'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
This month is Movember, in which men, in order to raise awarene ...
- NASCAR Rolls Into The Bronx For Beyond Sport
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
Stock car racing came to Yankee Stadiium on Tuesday, as NASCAR Chairm ...
- Marketers' Social Campaign Helps Downtown NYC
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 12, 2012
Four young New York marketers, who live downtown, have launched a Twitt ...
- Harley-Davidson Helps Wounded
Marketing Daily, Tanya Gazdik - Sunday, November 11, 2012
Harley-Davidson is continuing its tradition of honoring United States military veterans througho ...
- Movember Gathers Big Mo
Marketing Daily - Top of the News, Thom Forbes - Monday, November 12, 2012
Once again, Mr. Clean is not Mr. Clean Shaven -- at lea ...
- Pink Is For Men, Too
Marketing: Causes, Paul Jones - Monday, November 12, 2012
My travels during National Breast Cancer Awareness Month in October took ...
- Macy's Aims For Some Black Friday App-Kicking
Marketing Daily, Sarah Mahoney - Wednesday, November 7, 2012
Created in partnership with eBay, the app will preview Black Friday special ...
- Cheerwine Goes Global With 'Giveback' Concert
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2012
Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution ...
- Hyundai Lends Help On Hurricane
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Hyundai joins roster of automaker sending money and vehicles to help cleani ...
- Chrysler Helps Out With Sandy
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
Chrysler's Ram division donates trucks to the Sandy effort ...
- Lessons For Cause-Based Promotions From Super Storm Sandy
Marketing: Causes, David Hessekiel - Monday, November 5, 2012
In the aftermath of Super Storm Sandy, businesses from banks to baseba ...
- What Companies Are Doing To Help Storm Victims
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 2, 2012
A lot of companies have stepped in to fill gaps that FE ...
- Supporting A Cause Beyond Your Bottom Line
Engage:Millennials, Sharalyn Hartwell - Friday, November 2, 2012
Blame it on being raised by idealistic Baby Boomer parents. Blame ...
- Automakers Lend A Hand, Deals, Vehicles Post-Sandy
Marketing Daily, Karl Greenberg - Thursday, November 1, 2012
Several automakers are offering incentives, vehicles, donations and services in any effo ...
- CVS Caremark Donates
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 1, 2012
CVS Caremark announced on Wednesday a donation of more than $100,000 ...
- Most Marketers Lauded For Reactions To Sandy
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 1, 2012
With a few exceptions, marketers seem to be earning good grades ...
- The Power of Engaging CSR To Employee Satisfaction
Marketing: Causes, Mark Hall - Thursday, November 1, 2012
Doing good while doing well is all the rage. It seems eve ...