- Mad Men or Mad Math: The Decline and Rebirth of Online Advertising
MAD, Satish Polisetti - Thursday, July 31, 2014
Currently, online ads are defined primarily by size and dimensions -- wi ...
- Horizon Fuels Creativity with The 'United State Of Story'
MAD, Larissa Faw - Tuesday, July 29, 2014
Inspiration can come from anywhere, from Chef Dominique Ansel's croissant-doughnut mashup, "t ...
- Southern Comfort Looks For Creative And Experiential Agency
Around the Net In MAD London, Sean Hargrave - Monday, July 28, 2014
Southern Comfort is looking for a creative agency to handle below-the-line a ...
- Grey SF Drives New Ryder Campaign
MAD, Larissa Faw - Friday, July 25, 2014
Ryder's first major campaign in nearly two decades is designed to rai ...
- Grey SF Named AOR For IControl Networks
MAD, Larissa Faw - Thursday, July 24, 2014
The WPP shop will be responsible for all advertising, brand strategy, med ...
- Hedge Fund Investment In Interpublic Fans Flames Of Sale Rumors
Mediapsssst, Richard Whitman - Thursday, July 24, 2014
Activist hedge fund Elliott Management has taken a 6.7% stake worth abo ...
- Netflix Seeks London Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
As it plans its expansion in to Europe, Netflix has started talki ...
- Subaru Legacy Campaign Redefines 'Passenger'
Marketing Daily, Karl Greenberg - Thursday, July 24, 2014
Subaru is launching a new campaign for the new 2015 Legacy, t ...
- NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'
Out to Launch, Amy Corr - Wednesday, July 23, 2014
Here's a fun reason to step out of your comfort zone, wh ...
- Want To Be More Strategic? Stand Up!
Search & Performance Insider, Gord Hotchkiss - Thursday, July 24, 2014
One of the things that always frustrated me in my professional experien ...
- Joy In Mudville
Marketing Daily, Jeff Charney - Tuesday, July 22, 2014
Do home-team wins translate to broader benefits for a region's workforce? ...
- McGarryBowen Can Blame Taco Bell For Its Pizza Hut Loss
Mediapsssst, Richard Whitman - Sunday, July 20, 2014
You know how you sometimes become infatuated with a person when y ...
- Martin Sorrell Thinks Rupert Murdoch Is The Martin Sorrell Of The Media Business
Mediapsssst, Richard Whitman - Thursday, July 17, 2014
So...Martin Sorrell spoke to Bloomberg TV's Trish Regan to share why ...
- Grace Blue Launches Creative Talent Search Unit
MAD, Larissa Faw - Wednesday, July 16, 2014
The new venture will provide talent search services across all areas ...
- Agency Throws Birthday Party For Tiny Hedgehog In Self-Promo Video
Mediapsssst, Richard Whitman - Wednesday, July 16, 2014
LA-based agency HelloDenizen is at it again. Following its successful Tiny Hamst ...
- Quiet Storm Wins Young's Seafood GBP10m Advertising Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 16, 2014
Findus-owned Young's Seafood has appointed Quiet Storm to handle its GBP10m advertisi ...
- Even DR Should Be Telling A Good Story
Data and Targeting Insider, Steve Smith - Tuesday, July 15, 2014
Bludgeoning consumers online with the same call to action surely has ...
- Volvo To Use The Weather Channel's New 'Branded Backgrounds' App Technique
MAD, Steve McClellan - Monday, July 14, 2014
With Branded Backgrounds, full-screen branded images are displayed under translucent weather conten ...
- Get This Crap Off My Phone: We Are Screwing Up The Mobile Experience
Mobile Insider, Steve Smith - Tuesday, July 15, 2014
As I feared, many of the bad practices of desktop media a ...
- Chiltern Railways Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Monday, July 14, 2014
Chiltern Railways is calling a creative advertising review. The incumbent, Connect Grou ...
- Betfred Appoints Brothers And Sisters To Its Creative Brief
Around the Net In MAD London, Sean Hargrave - Monday, July 14, 2014
Betfried has handed Brothers and Sisters its creative brief after a competiti ...
- Johannes Leonardo Will Help New Client TTI Floor Care Sharpen Its Focus On North American Market
MAD, Larissa Faw - Friday, July 11, 2014
The agency will create campaigns for the client's Hoover, Dirt Devil, Ore ...
- Ansible's Steele Sounds Off On Successful Mobile Campaigns, Agencies
Mobile Marketing Daily, Mark Walsh - Friday, July 11, 2014
Angela Steele, CEO of Ansible, talks about what makes a winning mobi ...
- Why Two Days In The South Of France Is Good For Our Health
Marketing: Health, Jacqueline Nolan - Friday, July 11, 2014
This year Health took a place at the table - or shou ...
- You Suck! And You Just Won Our Advertising Account!
Mediapsssst, Richard Whitman - Wednesday, July 9, 2014
We never had the chance to say it, but TTI Floor Care ...
- NEW! SKYY Vodka Debuts 'West Of Expected' Campaign
Out to Launch, Amy Corr - Tuesday, July 8, 2014
Burger King launches proud Whopper. Kozy Shack pudding launches a yummy websit ...
- Sorrell Predicts West's Creative Lead Will Dwindle
Around the Net In MAD London, Sean Hargrave - Tuesday, July 8, 2014
WPP's Sir Martin Sorrell is predicting that creative talent will dwindle ...
- Agency Raps For New Amsterdam Vodka
MAD, Larissa Faw - Monday, July 7, 2014
Ad shop MUH-TAY-ZIK | HOF-FER has written and created the rap so ...
- Greyhound Travels With Heavy Metal Band In New 'Tour' Campaign
MAD, Larissa Faw - Thursday, July 3, 2014
It isn't Spinal Tap although the "band" is actually part of ...
- Bridging Marketing And IT Requires A Chief Marketing Technologist
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 3, 2014
The role of the chief marketing strategist -- part creative director, technolo ...