- U.S. Ad Market Forecast To Spike 6.2% In 2014
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
The U.S. advertising market will continue to have a strong year. MoffettNathans ...
- 'Integrated' Campaigns Fall Short
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2014
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according ...
- Cross-Media Campaigns Register Slight Uptick Over Indie Efforts
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2014
Integrated cross-media campaigns may be good for the future -- but rece ...
- The Confusion With Cross-Device Retargeting
MediaDailyNews, Sam Barnett - Wednesday, May 28, 2014
The increasing number of devices users are accessing the Web through h ...
- Drive Subsequent Email Opens to 2nd Screen
Research Brief, Jack Loechner - Wednesday, May 28, 2014
Data from nearly 6 million email marketing campaigns suggests the shift ...
- Cross-Screen Users Are All Over The Place
Research Brief, Jack Loechner - Friday, May 23, 2014
According to comScore and Millennial Media, in a new Cross-Screen study ...
- 12 Ad Tech, Media Tech Startups To Compete In This Year's MassChallenge
Bay State Blog, Val Brickates Kennedy - Thursday, May 22, 2014
MassChallenge, the world's largest startup accelerator, has unveiled this year's roster ...
- Dunkin' Donuts Ties Mobile To Traditional Media
Mobile Marketing Daily, Mark Walsh - Wednesday, May 21, 2014
Dunkin' Donuts is known as a mobile innovator in the retail spac ...
- Undertone Promotes Ferengul To CEO, Cassidy Moves To Chairman Of The Board
Real-Time Daily, Tyler Loechner - Tuesday, May 20, 2014
Undertone on Tuesday announced the promotion of Corey Ferengul from COO ...
- TV Audience Only Partially Attentive To Ads
MediaDailyNews, Wayne Friedman - Monday, May 19, 2014
An explosion of marketers' messaging from TV, radio and online platforms doesn ...
- Cross-Screen Magic And The Future Of Media
MediaDailyNews, Liz Ross - Wednesday, May 14, 2014
We no longer need to be an industry of disparate parts, b ...
- engage:BDR Enters Cross-Device Targeting Across Households, Desktop And Mobile Devices
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2014
engage:BDR is rolling out in beta a platform that provides cross-device targeti ...
- Health Sites Tackling Mobile Migration
MoBlog, Mark Walsh - Tuesday, May 13, 2014
A recent Millennial Media study on cross-platform consumer habits indicated that peop ...
- WB Pictures, TBS Screen Major 'Edge' Marketing Deal
MediaDailyNews, Wayne Friedman - Tuesday, May 6, 2014
Offering up a first-of-its-kind movie promotional deal, Turner Broadcasting and sister compa ...
- Time On Retail Sites Mostly From Smartphones, Tablets
MoBlog, Mark Walsh - Wednesday, May 7, 2014
More than two-thirds of U.S. digital users now spread their attention acro ...
- Google Acquires Adometry, With Focus On Cross-Channel, Multiscreen Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 6, 2014
Google has acquired Adometry, which specializes in online advertising attribution, to he ...
- Bloomberg Politics Launches, Zeros In On State, National News
MediaDailyNews, Erik Sass - Monday, May 5, 2014
With midterm elections looming in November and the electorate as divided ...
- 'Los Angeles Times' Revamps Web Site, Launches Mobile-First Design
MediaDailyNews, Erik Sass - Monday, May 5, 2014
The "Los Angeles Times" is poised to unveil a new, completely redesign ...
- 5 Steps To Headache-Free QA For Multiscreen Campaigns
MediaDailyNews, Kate Reinmiller - Monday, May 5, 2014
As the number of devices and the complexity of ad executions increas ...
- How Kenshoo, Yahoo Explain Mobile Behavior To Prepare Brands For A Multiscreen World
SearchBlog, Laurie Sullivan - Thursday, May 1, 2014
Consumer needs outpace the app and service requirements now available for mobi ...