- Dunnhumby Gets Data For Kroger
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
The Kroger Co. and London-based Dunnhumby Ltd. are going through loyalty ca ...
- Execs Favor Brand-Specific Ratings, But C3 Remains
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibili ...
- OpenX, AdTruth Ink Deal For Mobile Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 30, 2013
Wednesday OpenX Software will announce a partnership with device recognition platform compa ...
- WhatsApp Faulted For Privacy Violations
Online Media Daily, Wendy Davis - Monday, January 28, 2013
Popular texting service WhatsApp violated foreign privacy laws by requiring users ...
- Targeted Serendipity: Thinking Harder About 'Relevance'
Data and Targeting Insider, Steve Smith - Friday, January 25, 2013
'Relevance' can be so tightly and literally defined that marketers can elimina ...
- Big Data Could Produce McCity Dystopia
Online Spin, Kaila Colbin - Friday, January 25, 2013
Have you gotten excited about Big Data yet? Retailers have. Business Insid ...
- DDM Can Measure People Now, Not Just Campaigns
Show Daily, Tyler Loechner - Wednesday, January 23, 2013
Julie Bernard, group VP, consumer centricity, direct marketing & loyalty for Macy ...
- Data Or Die
Show Daily, Gavin O'Malley - Wednesday, January 23, 2013
The flexibility of modern messaging mediums, via the Web and mobile device ...
- Data Do's And Don'ts
Show Daily, Gavin O'Malley - Wednesday, January 23, 2013
Yes, it's a fine line between using customer data to provide ...
- The Acceptance of Data
Show Daily, Tyler Loechner - Wednesday, January 23, 2013
Speaking at OMMA DDM in New York today, Charlie Swift, VP, Marketi ...
- The Story So Far: Data Is Useless Without Relevance
Show Daily, Tyler Loechner - Wednesday, January 23, 2013
The current panelists at OMMA DDM are driving home a point th ...
- Failure To Master Online Data Costs Marketers Profits
Online Media Daily, Laurie Sullivan - Monday, January 21, 2013
Some 57% of marketers agree that data drives higher conversion rates, a ...
- Proving Hyperlocal Targeting Can Hype Sales
Data and Targeting Insider, Steve Smith - Friday, January 18, 2013
Legendary car care brand Meguiar's used hyper-local profiling, geo-targeted ads and ...
- Decker UGG Finds Its Footing In Ad Tag Manager Tealium
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 16, 2013
Advancements in technology will require better Web site performance in 2013, ...
- Data-Driven Vet Michael Katz Joins Adaptly Board
Real-Time Daily, Joe Mandese - Tuesday, January 15, 2013
Michael Katz, founder of pioneering data-driven ad platform Interclick (now Genome fr ...
- Convertro Raises $5 Million, Will Expand Sales, Marketing
Real-Time Daily, Joe Mandese - Tuesday, January 15, 2013
Convertro, developer of a non-cookie based consumer tracking platform, Monday said ...
- Social User ID Capture Platform Janrain Raises $33 Million, Seeks More Captives
Real-Time Daily, Joe Mandese - Tuesday, January 15, 2013
Social user identity capture platform Janrain has raised $33 million in fundi ...
- This Isn't Your Father's iPhone
Data and Targeting Insider, Steve Smith - Friday, January 11, 2013
Gadgets used to target generic coolness. Now we are starting to s ...
- When The Data Tells All You Need To Know
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 9, 2013
I love data like I love country music. I admit it. Whi ...