- MLB Pitches A Big Opening Day Campaign
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
The initial salvo of TV and Web creative touts San Francisco Giant ...
- AmEx Launches Digital Payment Service
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
American Express has launched a digital payment service called Serve that le ...
- CBS Local, CityGrid Partner For Online, Mobile Ads
MediaDailyNews, Erik Sass - Wednesday, March 30, 2011
CBS Local Digital Media, which aggregates CBS TV and radio station W ...
- ID Media Taps Ex-Reporter Wong For Comms
Marketing Daily, - Tuesday, March 29, 2011
ID Media, a direct response and digital media agency, has hired form ...
- Diginet Crackle Airs Free TV, Movies
MediaDailyNews, Wayne Friedman - Tuesday, March 29, 2011
Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it ...
- Arnold, MPG, Digitas Make Digital Moves
Online Media Daily, - Tuesday, March 29, 2011
Boston has been a beacon of agency activity for top-level digital hiri ...
- Kindle, Nook Gain In E-Reader Race
Online Media Daily, Mark Walsh - Tuesday, March 29, 2011
Shipments of e-readers led by Amazon's Kindle and Barnes & Noble's No ...
- Silk Campaign Urges Switch From Dairy To Soymilk
Marketing Daily, Aaron Baar - Monday, March 28, 2011
Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," whi ...
- Media Cos: Put Your Egos Aside, Think Like Users
On Media, Diane Mermigas - Friday, March 25, 2011
To get the digital dollars, media companies must learn to view connectivi ...
- Confusion Still Reigns As NYTimes Paywall Takes Effect
Around the Net In Media, Phyllis Fine - Monday, March 28, 2011
Yes, today's the day (2 p.m. ET) when the New York Tim ...
- Digital Efforts Paying Off For Publicis
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 28, 2011
Among other achievements, Publicis recently winning a big chunk of Microsoft's Nor ...
- Rosetta Taps Lee As Partner
Online Media Daily, - Thursday, March 24, 2011
Jonathan Lee has joined Rosetta, the largest independent interactive agency in t ...
- Gerber, Marchese Signal Mini Exodus From Digital To Traditional Media
Online Media Daily, Joe Mandese - Friday, March 25, 2011
Two digital media industry pioneers - Adam Gerber and Joe Marchese ...
- Starbucks Lures Crowds With Premium Content
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 24, 2011
Adding to its free Wi-Fi offerings, Starbuck is adding premium content fr ...
- Taxi Adds To Digital Staff
Online Media Daily, - Wednesday, March 23, 2011
Taxi, the Canadian-based creative shop that became part of WPP Group's Y& ...
- IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform
Online Media Daily, - Wednesday, March 23, 2011
IBM is committed to integrating Web analytics across channels. To date, ...
- This Just In: 'New York Daily News' Whoops 'Times' In Digital-Print Reach
Around the Net In Media, Phyllis Fine - Wednesday, March 23, 2011
The New York Daily News came out first in Scarborough Research's ranki ...
- New Ford Focus Spokesperson: Puppet Named Doug
Marketing Daily, Karl Greenberg - Tuesday, March 22, 2011
During the streamed news conference, Doug misbehaves, suggests that he's only doi ...
- Digital Editions: Different Ads, Same Circulation
MediaDailyNews, Erik Sass - Tuesday, March 22, 2011
Digital editions of magazines don't have to carry the same advertising ...
- NBCU Ups 2 Veteran Execs: Blanchard, Cardinale
MediaDailyNews, Fern Siegel - Tuesday, March 22, 2011
Now that the Comcast/NBCU integration is official, changes in the executive sui ...
- NBCU Entertainment, Digital Nets Promote Longtime Execs
Online Media Daily, Gavin O'Malley - Tuesday, March 22, 2011
NBC Universal promoted both Cameron Blanchard and Tony Cardinale to the positi ...
- Local Digital Ad Revs To $42B By 2015
MediaDailyNews, Wayne Friedman - Monday, March 21, 2011
Digital advertising will push local media advertising to double in five year ...
- CNBC Adds 3 Sales Execs
Online Media Daily, - Monday, March 21, 2011
CNBC digital & mobile advertising sales has appointed three new sales executiv ...
- Simon Marshall To Helm The Marketing Store In North America
Online Media Daily, - Monday, March 21, 2011
The Marketing Store Worldwide, a Lombard, IL-based agency, has named Simon Marsha ...
- Suhimi To SVP, Group Digital Director, MediaVest
Online Media Daily, - Monday, March 21, 2011
Digital media veteran Suhaila Suhimi has been named senior vice president, gro ...
- UK's Distilled Opens New York Outpost
Online Media Daily, - Monday, March 21, 2011
A year after opening its first U.S. office in Seattle, London-based S ...
- Southern Comfort: Modea Earmarks $10 Million For VA Expansion
Online Media Daily, - Friday, March 18, 2011
Modea, a growing digital agency based in Blacksburg, VA, has reached agreeme ...
- 'NYT' Launches Digital Subs, Big Question Is Revenue
MediaDailyNews, Erik Sass - Thursday, March 17, 2011
The New York Times will finally launch a digital subscription plan f ...
- Mag Bag: ASME Announces Digital Ellie Winners
MediaDailyNews, Erik Sass - Thursday, March 17, 2011
Digital Ellies, bestowed by ASME, included Conde Nast's Epicurious, which took t ...
- 'NYT' Unveils Digital Service, Limits Free Content
Online Media Daily, Gavin O'Malley - Thursday, March 17, 2011
In an effort to cut its reliance on ad revenue, The N ...