- Pepsi Brings Amaro, Elton John, Philbin To Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, January 31, 2012
Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Ama ...
- Brands Must Empower Consumers Or Risk Alienation
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
Consumer empowerment poses several marketing challenges for brands and agencies, not t ...
- eXelate, Nielsen Catalina Bring In-Store To Online
Online Media Daily, Gavin O'Malley - Tuesday, January 31, 2012
For marketers, few questions loom as large as the connection between the ...
- Aquafadas Focuses On U.S. Publishers
Online Media Daily, Fern Siegel - Tuesday, January 31, 2012
French software development company Aquafadas has opened a New York office ...
- Digital Hispanics Are Best Multitaskers
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digit ...
- NASCAR Takes The (Digital) Wheel
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
NASCAR will assume operational control next year of all of its interactiv ...
- Aegis Purchases Stake In Upper Storey
MediaDailyNews, Steve McClellan - Monday, January 30, 2012
London-based Aegis Group has acquired a minority stake in The Upper Store ...
- Gannett Ad Revenues Fell In 2011, Digital Bright Spot
MediaDailyNews, Erik Sass - Monday, January 30, 2012
The fourth quarter of last year didn't bring much good news f ...
- Pac-12 Aligns Digital Nets With TV, Aufhauser Named Digital GM
MediaDailyNews, Steve McClellan - Monday, January 30, 2012
Pac-12 Enterprises has hired David Aufhauser as vice president and general manag ...
- SapientNitro, AKQA, Ogilvy Lead Agencies In Mobile Expertise
Online Media Daily, Mark Walsh - Monday, January 30, 2012
With mobile advertising and marketing budgets growing, agencies are scrambling to bolst ...
- Aegis Buys Stake In Upper Storey, Adds To Isobar
Online Media Daily, Joe Mandese - Tuesday, January 31, 2012
Aegis Group has acquired a minority stake in The Upper Storey. T ...
- Turner, NASCAR Extend Digital Pact
Online Media Daily, Mark Walsh - Monday, January 30, 2012
NASCAR and Turner Sports announced a deal to restructure and extend their digit ...
- Digital Magazines Popular, Men Hold Edge
Online Media Daily, Erik Sass - Monday, January 30, 2012
While more than half of both male and female tablet owners a ...
- Ball Park: Men 'Easier Fed Than Understood'
Marketing Daily, Karlene Lukovitz - Friday, January 27, 2012
The campaign spans TV, print, digital, social media, in-store activations and publ ...
- OMD's Gunn Orchestrates Levi's Global Digital Shift
MediaDailyNews, Steve McClellan - Friday, January 27, 2012
At a time when the client is shifting its consumer-marketing strategy fr ...
- Coupons Remain Popular, Digital Searches Up
MediaDailyNews, Erik Sass - Friday, January 27, 2012
Amid continuing economic uncertainty, the total value of savings associated with coup ...
- Aegies Buys Stake In Upper Storey, Adds To Isobar
Raw, Joe Mandese - Monday, January 30, 2012
Aegis Group has acquired a minority stake in The Upper Storey, ...
- Turner, NASCAR Extend Digital Pact
Raw, Mark Walsh - Monday, January 30, 2012
NASCAR and Turner Sports
announced a deal Monday to restructu ...
- Callaway Golf Goes To Las Vegas
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
Ads to air during CBS' coverage of the Farmer's Insurance Open promo ...
- Pharma's Digital Future
Marketing: Health, Larry Mickelberg - Friday, January 27, 2012
Writing in the "New York Times" at the end of 2011, entreprene ...
- Aetna Juggles Media Planning, Digital Reviews
MediaDailyNews, Steve McClellan - Wednesday, January 25, 2012
Aetna, the health-care insurer, is conducting several agency reviews, the client h ...
- Initiative Taps Hobba As EVP, Digital
Online Media Daily, Fern Siegel - Wednesday, January 25, 2012
Initiative has named Suhaila Suhimi Hobba executive vice president, managing director f ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- WPP Buys Turkish Digital Agency, H&K Ups PBN Stake
Online Media Daily, Steve McClellan - Tuesday, January 24, 2012
WPP continues to purchase agencies in a buying spree that totals near ...
- Digital Shift To Spark Media M&A In 2012
Online Media Daily, Mark Walsh - Tuesday, January 24, 2012
Emerging digital companies in the entertainment and media industry will spur M& ...
- Starcom's Pavia Explores Digital 2012
Online Media Daily, Mark Walsh - Friday, January 20, 2012
Online Media Daily this week caught up with Mark Pavia, executive vi ...
- Havas' AIS New York Taps David Shavrick as ECD
Raw, Steve McClellan - Monday, January 23, 2012
Havas Digital shop Archibald Ingall Stretton New York has hired industry veter ...
- Resolutions Are SO 2011
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Friday, January 20, 2012
If the end of the year is the time to make resolution ...
- Teaching The Next Generation Of Digital Natives
Engage:Teens, Anna Banks - Thursday, January 19, 2012
How the use of technology in the educational experience will change marketi ...
- VW Digital App Starts With Enthusiasts
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
Volkswagen is launching an iPad app called "Golf R Drivers Forever," touti ...