- David Schwab Of Octagon's First Call Division Talks Sports Endorsements
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
A lot of questions are in the air regarding athlete endorsements. Cou ...
- Fore! Here Comes Rory McIlroy!
Marketing Daily - Top of the News, Thom Forbes - Monday, June 20, 2011
I did not watch a single hole of the U.S. Open ov ...
- Country Star Dierks Bentley Plays For NHL
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 6, 2011
The National Hockey League has a new spokesperson, but he's not ...
- How ESPN's New Endorsement Rules Fall Short
Around the Net In Media, Phyllis Fine - Thursday, April 21, 2011
Poynter Review Project's Kelly McBride and Regina McCombs analyze ESPN's new endorseme ...
- ESPN Approves 'Relevant' Endorsements
MediaDailyNews, David Goetzl - Monday, April 18, 2011
Responding to criticism that endorsement roles may compromise the objectivity of i ...
- Celeb Followers Index High On Advice
Research Brief, Jack Loechner - Thursday, March 31, 2011
According to The Nielsen Company, a celebrity endorser is a valuable ass ...
- Elizabeth Taylor Helped Define Celebrity Endorsement
Around the Net In Brand Marketing, Nina Lentini - Thursday, March 24, 2011
Before she made spots for perfumes, Liz Taylor shilled for products li ...
- Tweet This: Social Endorsements Beat Social Media Ad Buys
Online Media Daily, Joe Mandese - Thursday, March 10, 2011
The art and science of social media advertising and marketing is sti ...
- Celebs In Ads Bump Awareness; Entertainers Top Jocks
Research Brief, Jack Loechner - Tuesday, March 8, 2011
According to a new analysis from Starch Advertising Research, the use ...
- Nielsen: Williams, White, Bradshaw Top Endorsers
Marketing Daily, Karl Greenberg - Friday, January 28, 2011
Sports are a good way to reach affluent consumers, according to Nielsen ...
- Ad.ly Adds Facebook, Completes Beta On Alpha Network
Online Media Daily, Joe Mandese - Monday, January 31, 2011
Ad.ly, a marketing platform that matches brands with celebrity endorsers on soci ...
- Justin Bieber Goes Brand Crazy!
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 17, 2011
Bubble-gum pop star Justin Bieber signed a number of endorsements last ye ...