- NBC's Gaspin Struts: Advertisers Upbeat About Network
MediaDailyNews, Wayne Friedman - Friday, July 30, 2010
NBC continues to look to kick up its businesses -- advertising revenu ...
- It's Official: Paul Lee To ABC Entertainment President
MediaDailyNews, Wayne Friedman - Friday, July 30, 2010
ABC Family president Paul Lee will become the new president of t ...
- Guinness World Records, Omnicom Partner For Marketing Events
MediaDailyNews, David Goetzl - Friday, July 30, 2010
A unit of the Guinness records company is setting up shop ...
- CBS Moves 'Bang' To Thursday, 'Boss' Updates
MediaDailyNews, Wayne Friedman - Wednesday, July 28, 2010
A new, diverse array of companies will highlight next season's reality seri ...
- Disney Buying Playdom, Maker Of Online Social Games
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
...
- Disney's Marketing For 'Tron: Legacy' Reaches New Levels
Around the Net In Brand Marketing, Thom Forbes - Monday, July 26, 2010
"If this thing ["Tron: Legacy"] isn't a hit," an attendee at t ...
- Excelsior!: Stan Lee the Indomitable
VidBlog, Steve Smith - Monday, July 26, 2010
At last week's Comic-Con every sci-fi, superhero and action film and ...
- Great Clips, EA Sports, PlayStation Team For Promo
Marketing Daily, - Wednesday, July 21, 2010
The chain will feature the promotion, which includes prizes such as ...
- Budget-Conscious Favoring Staycations, Car Trips
Marketing Daily, - Tuesday, July 20, 2010
The bottom line, according to the survey, is that Americans are sti ...
- Foxwoods Taps Victoria For CMO Role
Marketing Daily, - Tuesday, July 20, 2010
Victoria has extensive marketing experience in the casino industry and has direct ...
- 'Damages' Moves To DirecTV
MediaDailyNews, David Goetzl - Tuesday, July 20, 2010
Is DirecTV becoming an outlet for the "brilliant but nearly canceled"? Wh ...
- ABC's 'Bachelorette,' 'Beauty' Shine Bright
MediaDailyNews, Wayne Friedman - Tuesday, July 20, 2010
Where ABC suffered on Sunday with its two original episode scripted sho ...
- P&G Touts Tide With R&B Tie-In
Marketing Daily, - Monday, July 19, 2010
The campaign is associated with the lead character's propensity to get mes ...
- Study: Users Willing To Pay For TV Everywhere
MediaDailyNews, Wayne Friedman - Thursday, July 15, 2010
Good news for those TV Everywhere cable proponents: Not only do consume ...
- Planet Hollywood Taps New CEO, Plans To Expand Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
...
- Not Just A Fun Place To Stay: 'Y' Rebrands
Marketing Daily, Aaron Baar - Monday, July 12, 2010
Designing a new brand platform for a 160-year-old organization is no ea ...
- Lehrer To Expand Bravo Development Duties
MediaDailyNews, Fern Siegel - Wednesday, July 7, 2010
Bravo has upped Eli Lehrer to vice president, development. He has develop ...
- Summertime Brings Events To The Forefront
Marketing Daily, Aaron Baar - Tuesday, July 6, 2010
"We know there's a lot of different events and activities," Scarborough's Howa ...
- Foxwoods Brands Boston Breakers Soccer
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
...
- Disney Unveils New Store Prototype
Marketing Daily, Sarah Mahoney - Thursday, July 1, 2010
"Disney was wildly unsuccessful with its first venture," says George Whalin, ...